Spotify‘s new ticketing characteristic, Reserved, launches within the US on Thursday (June 18), holding two tour tickets for an artist’s most devoted followers to buy forward of the final on-sale.
Indie-pop artist Position Mannequin – actual title Tucker Pillsbury – is the primary act on this system.
Eligible Premium subscribers will start receiving notifications at the moment that two tour tickets have been put aside for them, with a buying window opening on Tuesday, June 23.
Spotify introduced the brand new characteristic final month and confirmed Ticketmaster guardian Dwell Nation because the launch companion, with further ticketing and promoter partnerships to be rolled out for the characteristic over time.
Bloomberg reported final month, citing folks accustomed to the phrases, that Spotify is paying “tens of hundreds of thousands of {dollars}” for early-access ticketing rights.
The characteristic’s presence inside the usual Premium subscription at no further price is itself a departure from trade expectations.
Early live performance ticket entry had for years been assumed to take a seat behind a higher-priced add-on. Bloomberg reported in early 2025 that Spotify was growing a so-called Music Professional tier – a paid add-on anticipated to price as much as $5.99 additional per 30 days – with precedence ticket entry amongst its anticipated perks. That tier has but to reach in Western markets.
“This felt to us like such a core factor that each one music followers would actually worth, that it’s one thing that it’s finest in our premium subscription,” Charlie Hellman, Spotify‘s SVP and International Head of Music, informed MBW of the choice.
Reserved works by figuring out an artist’s most engaged followers via what Hellman described as “a 360-degree view of fan exercise” – together with streams, saves, shares, and sustained engagement historical past – then holding devoted ticket stock for them to buy through Ticketmaster throughout an roughly 24-hour window.
Spotify says this system is designed to route tickets to real followers relatively than skilled resellers. Tickets are first-sale solely, eligibility is monitored towards bot exercise, and the corporate doesn’t disclose the total methodology in an effort to stop gaming of the system.
Not like many current presales, Reserved tickets come from a devoted allocation relatively than stock carved out of one other presale pool.
“This will probably be not a subset of a distinct presale system, however its personal devoted stock that’s put aside for the artist’s greatest followers on Spotify,” Hellman stated.
Spotify says unclaimed tickets will be reallocated to different eligible listeners, serving to preserve stock throughout the verified fan pool.
Reserved was unveiled at Spotify‘s 2026 Investor Day on Could 21, the place the corporate framed its push into reside music as a part of a shift away from music streaming towards what it described as a broader media ecosystem.
The launch comes underneath a multi-year partnership with Dwell Nation, with ticket purchases processed via Ticketmaster. Spotify has stated the association makes it the unique audio streaming service to supply such a reserved ticket entry.
Reserved builds on Spotify’s current presence in reside occasions.
The platform works with greater than 40 ticketing companions and says its live performance discovery efforts have pushed greater than $1.5 billion in ticket gross sales for artists to this point.
Spotify beforehand examined promoting live performance tickets straight through a devoted Spotify Tickets web site in 2022, earlier than scaling again these efforts in 2024 in favor of a partnership mannequin. Reserved represents the maturation of that technique – platform information in service of third-party infrastructure, relatively than an try and construct a competing ticketing operation.
Its Followers First presale program, launched in 2018, has given prime listeners early entry to ticket codes – although that program is open to all account holders, together with these on the free tier.
Reserved creates devoted stock for Premium subscribers solely, underpinned by Spotify‘s personal information: the highest 2% of an artist’s month-to-month streaming viewers – what the platform calls “tremendous listeners” – accounts for 50% of all artist ticket gross sales via the platform.
Spotify‘s all-time payouts to the music trade now exceed $70 billion, the corporate stated at its Investor Day – after paying out over $11 billion in 2025 alone, which it described as the most important annual fee to music from any retailer in historical past.
Spotify says Reserved will initially concentrate on newly introduced excursions from choose artists this summer season however is about to increase throughout all levels of an artist’s profession.Music Enterprise Worldwide
