Pacific Music Group (PMG) has launched a Tokyo workplace, PMG Japan, and signed Japanese rapper JP THE WAVY.
The rapper has joined PMG on a long-term 360 deal overlaying recorded music and administration, the corporate introduced right this moment (October 8).
PMG says JP THE WAVY is PMG Japan’s first main signing and that he’ll start releasing new music by way of the partnership this fall.
PMG, which is headquartered in Hong Kong, was launched in November 2025 by NE-YO, Sonu Nigam, MC Jin, and Jonathan Serbin.
Serbin, PMG’s CEO, beforehand served as Co-President of Warner Music Asia, a submit he was appointed to in 2021.
The Tokyo workplace will likely be co-led by Tomomi Takeshima and MiMi Shimada.
In keeping with PMG, the hub will cowl artist growth, recorded music, administration, promotion, model partnerships, and cross-border collaboration.
The corporate says the workplace will work in two instructions: taking Japanese artists to audiences exterior the nation and bringing worldwide acts to followers in Japan and throughout Asia.
For JP THE WAVY, PMG says its plans embrace rising his viewers throughout Asia and pursuing alternatives within the United States and different Western markets.
Past recorded music and administration, PMG says the deal additionally covers viewers growth, collaborations, stay alternatives, and model partnerships.
JP THE WAVY broke by way of in 2017 together with his single Cho Wavy De Gomenne.
In 2021, he teamed up with Good Gasoline on Bushido, from the official soundtrack to F9: The Quick Saga.
“JP THE WAVY has already established himself as a defining voice in Japanese hip-hop, and we’re honored to assist write the following chapter of his profession,” stated Jonathan Serbin, CEO of Pacific Music Group.
“Our purpose with PMG Japan is to offer artists like him the infrastructure and international attain to compete on the world stage whereas staying true to what makes them distinctive. That is only the start.”
“Our purpose with PMG Japan is to offer artists like him the infrastructure and international attain to compete on the world stage whereas staying true to what makes them distinctive. That is only the start.”
Jonathan Serbin, Pacific Music Group
“I’m excited to hitch PMG and take my music to the following stage, not simply in Japan, however all over the place,” stated JP THE WAVY. “This partnership offers me the platform to maintain pushing my sound ahead and join with followers around the globe. New music is coming this fall, and I can’t wait for everybody to listen to it.”
“This partnership offers me the platform to maintain pushing my sound ahead and join with followers around the globe. New music is coming this fall, and I can’t wait for everybody to listen to it.”
JP THE WAVY
“Launching PMG Japan brings collectively two views we consider are important to constructing one thing lasting on this market: a deep, hands-on understanding of Japan’s music trade and the artists inside it, and a global vantage level formed by years of working throughout borders within the international music enterprise,” stated Takeshima and Shimada in a joint assertion.
“That mixture is what permits us to do greater than merely ship Japanese artists overseas or deliver worldwide alternatives into Japan – it lets us construct each instructions of that bridge directly, grounded in actual relationships right here in Japan and related to Pacific Music Group’s international community.
“We would like PMG Japan to turn out to be a hub the place native perception and international attain work collectively – respecting every artist’s individuality and imaginative and prescient, rooted in Japan’s distinctive tradition and creativity, and open to all the things that turns into doable when expertise and enterprise can develop throughout borders.”
“We would like PMG Japan to turn out to be a hub the place native perception and international attain work collectively – respecting every artist’s individuality and imaginative and prescient, rooted in Japan’s distinctive tradition and creativity, and open to all the things that turns into doable when expertise and enterprise can develop throughout borders.”
Tomomi Takeshima and MiMi Shimada, PMG Japan
Japan, the world’s second-largest recorded music market, returned to progress in 2025, with wholesale recorded music revenues up 8.9% YoY after a flat 2024, in response to IFPI‘s World Music Report 2026.
IFPI’s 2025 High 10 included two different Asian markets: China at No.4 and South Korea at No.7.
At PMG’s launch, Serbin stated: “With half the world’s inhabitants and three of the highest ten music markets, the area is primed to steer on the world stage.”
The Tokyo launch follows a sequence of strikes by PMG this 12 months.
In March, PMG turned the unique Asia supervisor and international file label for TaTa Taktumi, the AI artist from Timbaland‘s Stage Zero.
In April, PMG Korea, the corporate’s Seoul-based arm led by CEO Samuel Ku, signed Ladies’ Technology’s Tiffany Younger as its first artist.
In September, PMG struck a strategic partnership with Kaskade overlaying all Asian territories.
Alongside the Japan launch, PMG has added three extra artists from the area to its roster: Fyeqoodgurl from Thailand, Nasi from Taiwan, and Zolie Chan from Hong Kong.
In keeping with PMG, Fyeqoodgurl is an R&B singer-songwriter from Chiang Mai who went viral with a canopy of NewJeans’ Hype Boy and appeared on Mnet’s Queendom Puzzle.
PMG says Nasi, an artist of Seediq heritage, positioned third on The Voice of China earlier than signing with Warner Music Taiwan.
Zolie Chan, in response to the corporate, writes English and Mandarin pop songs and ballads that draw on her Malaysian and Hong Kong heritage.
PMG’s labels embrace Pacific Data, digital and dance imprint Ghostone Data, and hip-hop imprint Household Type Data.
Ghostone Data was PMG’s first label imprint, with Thai DJ and producer 22Bullets as president and Lizzy Wang as its first signing.
Household Type Data launched in Might with MC Jin as president.
PMG’s roster additionally consists of NE-YO, Sonu Nigam, MC Jin, Lil Cherry & GOLDBUUDA, NADA, KHANTRAST, and BRYN.
The corporate says it now has a presence in Hong Kong, Seoul, and Tokyo, backed by groups in China, India, and Southeast Asia.Music Enterprise Worldwide
