Common Music Group’s hospitality arm is opening a lodge on London’s Denmark Road.
UMusic Hospitality & Way of life (UMHL) and Outernet London introduced the partnership on Wednesday (September 2), with UMusic Lodge Denmark Road as a result of open within the fourth quarter of this yr.
It will likely be UMHL’s first lodge within the UK, and its second in Europe after UMusic Lodge Madrid, which stays the one UMusic Lodge at present working.
UMHL will open and function the lodge inside Outernet’s leisure district in London’s West Finish, which the corporate says attracts 120 million guests a yr.
The district homes Outernet Stay, a 2,000-capacity venue that Outernet says is the biggest inbuilt central London for the reason that Nineteen Forties, alongside the grassroots venue The Decrease Third.
UMHL will lead programming and operations at The Decrease Third, in coordination with Common Music Group’s world community of artists, labels, and inventive companions.
The broader deal covers meals and beverage ideas, lounge areas, and artist-led programming throughout Outernet’s digital platforms.
“Denmark Road holds a particular place in music historical past,” mentioned Jordi Solé, President of UMHL. “For many years, it has been a spot the place artists discovered their voice, creativity flourished, and music tradition took form.
“For many years, [Denmark Street] has been a spot the place artists discovered their voice, creativity flourished, and music tradition took form.”
Jordi Solé, UMusic Hospitality & Way of life
“We’re extremely proud to be a part of its subsequent chapter. Along with Outernet, we now have the chance to honor that legacy by creating hospitality and cultural experiences that encourage discovery, help rising artists, and guarantee this outstanding vacation spot continues to form the way forward for music for generations to come back.”
Philip O’Ferrall, CEO of Outernet, mentioned: “Music has at all times been a driving power for Outernet, and we’re in a spot rooted in musical historical past. Connecting that heritage with a platform that may attain mass audiences each bodily and thru our immersive screens and audio expertise is what makes this partnership so particular.
“Music has at all times been a driving power for Outernet, and we’re in a spot rooted in musical historical past.”
Philip O’Ferrall, Outernet
“I’m very proud to be working with UMusic Hospitality & Way of life, and I do know what they’ll convey to Outernet shall be spectacular, reworking the expertise of each artists and followers.”
Denmark Road was recognized for many years as London’s “Tin Pan Alley,” lined with music publishers, recording studios, and instrument retailers.
Melody Maker was based on the road in 1926, and NME’s Percy Dickins compiled Britain’s first sales-based singles chart from Denmark Road in 1952.
The Decrease Third occupies the previous website of the 12 Bar Membership, which hosted Jeff Buckley, Adele, and The Libertines.
The settlement follows the closure of Chateau Denmark, the lodge that operated throughout 16 buildings on and across the road in partnership with Outernet.
Chateau Denmark closed on August 4, after greater than 4 years.
UMG launched the UMusic Motels model in October 2020 by way of a three way partnership with funding group Dakia U-Ventures.
Atlanta, Biloxi, and Orlando had been named as the primary three areas, amongst them a USD $1.2 billion advanced on the Mississippi coast.
Madrid grew to become the debut property as a substitute, opening on November 14, 2022, with 130 rooms inside the town’s Albéniz Theater constructing.
The portfolio has widened since. In June 2026, UMusic Lodge & Personal Residences Austin was unveiled, a deliberate improvement with 150 visitor rooms and 600 non-public residences.
At that improvement, White Rocks is the proprietor and developer, whereas UMHL will function the lodge.
Building is because of start in early 2027, topic to approvals, in response to White Rocks.
The challenge’s wastewater allow was referred to a contested case listening to in July, amid opposition from Travis County commissioners and conservation teams.
In August 2026, UMHL and UMH Growth introduced UMusic Lodge Kansas Metropolis, an adaptive reuse of the 117-year-old Scarritt Constructing with 169 visitor rooms and a linked 309-unit residential tower.
Building there is because of start within the fourth quarter of 2026.
In March 2026, UMHL struck a three way partnership with IMI Group to launch UMusic Seaside Golf equipment & Way of life, folding the O Seaside venues in Ibiza and Dubai into its founding portfolio.
That enterprise is behind UMusic Lodge & Seaside Membership Tulum, a 57-key property with an 800-capacity seaside membership that UMHL mentioned on August 31 would open within the first week of December.
UMG doesn’t get away revenues or income for its hospitality enterprise in its quarterly outcomes, nor does it specify the place the exercise sits in its section reporting.
UMHL describes itself as “developed in partnership with Common Music Group,” relatively than as an entirely owned division.
The enlargement technique was flagged on the high of Common at first of the yr.
In his annual New 12 months memo to employees on January 8, UMG Chairman and CEO Sir Lucian Grainge named superfan monetization as a precedence for 2026, pointing to UMG’s retail shops in Tokyo, Madrid, New York, and London.
Grainge wrote: “2026 will see further scaling of this exercise, together with the enlargement of our experiential hospitality technique and seamless integrations between digital and IRL occasions for superfans.
“All of this exercise is additional proof that the very definition of UMG is increasing, whereas our direct reference to music customers is rising.”Music Enterprise Worldwide
