Ticketmaster says it has launched an app inside Google‘s Gemini, letting followers seek for stay occasions by a dialog with the AI assistant.
The Reside Nation-owned ticketing firm introduced the mixing on Wednesday (August 12).
It landed a day after Google mentioned the Gemini app had handed 1 billion month-to-month energetic customers.
Google framed it otherwise, itemizing Ticketmaster amongst linked apps it will roll out “over the subsequent few weeks,” in an announcement made at its Made by Google occasion the identical day.
Followers join Ticketmaster as an app inside Gemini, then invoke @Ticketmaster when asking about concert events, sports activities, theater and festivals in on a regular basis language.
Gemini returns occasion data, seating choices and ticket costs, and followers who decide an possibility are despatched by to Ticketmaster with their seats already chosen.
Instance prompts listed within the announcement embody “What concert events are taking place in Chicago this weekend?” and “Discover me two tickets to a soccer match underneath $150.”
Ticketmaster mentioned in a weblog publish for occasion organizers that eligible occasions are surfaced mechanically based mostly on related fan searches, with no further implementation required from shoppers.
“Ticketmaster‘s new linked app in Gemini permits followers to extra simply discover their favourite occasions utilizing pure dialog. Gemini can fetch occasion choices and real-time stock availability, serving to followers evaluate ticket choices. Transactions are accomplished on Ticketmaster‘s market, guaranteeing each buy is protected by Ticketmaster‘s safety enhancements and phrases of use,” the corporate mentioned in an announcement to MBW.
The app runs in English on Gemini‘s internet, iOS and Android variations for customers based mostly within the US, and can scale to additional languages and markets over time.
“Ticketmaster‘s Gemini integration is the newest addition to its suite of AI implementations constructed on its MCP (mannequin context protocol),” the corporate informed MBW, including that its listings are additionally carried in Google AI Mode, ChatGPT, Claude and Amazon Alexa+.
That factors to a single layer being rolled out throughout assistants relatively than a bespoke construct for every: the instance prompts printed for Gemini are an identical to these Ticketmaster issued for its Claude launch in July.
Ticketmaster informed occasion organizers they might achieve visibility in what it referred to as “one of many world’s fastest-growing AI platforms” with out further setup.
Google CEO Sundar Pichai mentioned on August 11 that the Gemini app had crossed 1 billion month-to-month energetic customers, making it the corporate’s 14th product to succeed in that mark.
Alphabet had reported 950 million month-to-month energetic customers for the app in its second-quarter earnings launch on July 22.
Ticketmaster launched its app inside ChatGPT in April, when OpenAI put the chatbot’s weekly energetic consumer depend at 900 million.
It added a Claude connector on July 15, an integration now stay in additional than 20 international locations, in opposition to the US-only Gemini rollout.
Its first AI tie-up with Google got here in November 2025, when it turned what it referred to as an “early commerce accomplice” for agentic capabilities in AI Mode in Google Search, then an opt-in experiment open to US customers aged 18 and over.
Rival SeatGeek launched its personal ChatGPT integration on March 31, and says it was the primary ticketing platform to hold each main and resale stock contained in the chatbot.
Ticketmaster generated income of USD $852 million in Q2 2026, up 15% YoY, on 90 million fee-bearing tickets bought, up 8%.
Reported fee-bearing gross transaction worth rose 15% to greater than USD $10 billion within the quarter, in response to Reside Nation’s Q2 outcomes.
Ticketmaster‘s adjusted working revenue rose 14% YoY to USD $331 million within the quarter, forward of the USD $309.6 million posted by Reside Nation‘s Concert events division, which generated greater than seven occasions the income. Concert events AOI fell 14% YoY, which the corporate attributed to the timing of stadium exhibits, venue pre-opening prices and new worldwide festivals.
These outcomes landed whereas Reside Nation and Ticketmaster contest an April jury verdict that discovered they illegally monopolized the US ticketing and amphitheater markets. Choose Arun Subramanian heard arguments on the businesses’ post-trial motions on July 31 and has but to rule.
Reside Nation President and CEO Michael Rapino mentioned alongside these outcomes: “In a world of countless screens and AI-generated the whole lot, the one factor that may’t be copied is being there.”Music Enterprise Worldwide
