Reside Nation Leisure is to construct an area in São Paulo, its first venue within the Brazilian metropolis.
The 21,000-capacity São Paulo Area shall be developed by means of a Reside Nation-led three way partnership with Cidade Middle Norte, the deliberate São Paulo district the place it will likely be positioned.
Development is anticipated to start within the second half of 2026, with the venue scheduled to open in 2028, the businesses mentioned in an announcement on Thursday (July 30).
Reside Nation says São Paulo Area shall be Brazil‘s first purpose-built area designed to the requirements of the world’s premier stay leisure venues, and the most important indoor area for stay leisure in South America.
It can host live shows and sporting occasions, and is anticipated to stage greater than 200 occasions a 12 months and welcome greater than 2 million attendees yearly.
In keeping with Oxford Economics, the world is projected to generate roughly USD $159.9 million in direct attendee spending and greater than $311.2 million in whole annual financial affect throughout Brazil by its fifth 12 months of operation, and to assist round 1,800 jobs a 12 months.
“São Paulo deserves an area that displays the power, ardour and cultural affect of one of many world’s nice cities.”
Michael Rapino, Reside Nation Leisure
Michael Rapino, President and CEO of Reside Nation Leisure, mentioned: “São Paulo deserves an area that displays the power, ardour and cultural affect of one of many world’s nice cities.”
“São Paulo Area would be the new residence for Brazilian and worldwide artists and the followers who make this metropolis probably the most thrilling stay leisure markets. We hope this area shall be a supply of delight for town and a vacation spot for unforgettable stay experiences.”
The venue is being designed by Blueprint Studio, Reside Nation‘s in-house design and improvement group, whose expertise contains Austin‘s Moody Middle and New York‘s Barclays Middle.
It can function three seating ranges, a devoted VIP suite degree and a 2,000-space parking storage, with connections to main roadways and public transportation.
Flavio Fernandes, CEO of Cidade Middle Norte, mentioned: “São Paulo Area is a dream undertaking coming to life, and we’re proud to companion with Reside Nation to carry Brazil’s first world-class area to our neighborhood.”
“São Paulo Area is a dream undertaking coming to life, and we’re proud to companion with Reside Nation to carry Brazil’s first world-class area to our neighborhood.”
Flavio Fernandes, Cidade Middle Norte
“It reinforces Cidade Middle Norte‘s long-term dedication to São Paulo’s North Zone, including a world-class stay leisure venue to a district that integrates malls, a middle of exhibitions and occasions, hospitality, residential residing, industrial, schooling and healthcare hubs.”
The São Paulo undertaking extends a venue-buying run by Reside Nation throughout a number of continents.
The corporate accomplished three area acquisitions within the first half of 2026 – in Bangkok, Milan and Buenos Aires – and has earmarked between $800 million and $850 million of its 2026 capital price range for venue growth, as beforehand reported by MBW.
On the corporate’s Q1 earnings name in Might, Rapino mentioned Reside Nation is designing its new arenas with as much as 30% of capability put aside for suites, packing containers and premium hospitality – a mannequin mirrored in São Paulo Area‘s devoted VIP suite degree.
Latin America has been central to the push.
In June, Reside Nation acquired a majority stake in Argentina’s Movistar Area Buenos Aires, its second Movistar Area in South America after a December 2025 deal for the 15,000-capacity venue in Santiago, Chile.
It has additionally acquired promoters throughout the area, together with Bizarro in Peru, Páramo Presenta in Colombia, SD Live shows within the Dominican Republic and, in Argentina, Dale Play Reside.
“Latin America is on hearth, from small to huge to festivals,” Rapino instructed traders earlier this 12 months.
Reside Nation has been constructing in Brazil for near a decade, increasing into the nation in 2017 and buying a stake in Rock in Rio the next 12 months.
Reside Nation says it’s considered one of Brazil‘s main stay leisure corporations, selling excursions for artists together with Madonna, Coldplay, Bruno Mars, Shakira and The Weeknd, alongside Brazilian acts equivalent to Caetano Veloso, Maria Bethânia and Djavan.
Its majority-owned Brazilian subsidiary Rock World is the creator and producer of Rock in Rio and The City, and produces Lollapalooza Brazil.
The São Paulo announcement landed the identical day Reside Nation reported second-quarter income of $7.7 billion, up 9% YoY, with 49 million followers attending its live shows within the quarter, up 10%.
“In a world of limitless screens and AI-generated all the pieces, the one factor that may’t be copied is being there,” Rapino mentioned of the outcomes.
The funding additionally comes as Reside Nation contests antitrust litigation within the United States.
In April, a federal jury discovered that Reside Nation and Ticketmaster had illegally monopolized the US ticketing and amphitheater markets.
A March settlement with the US Division of Justice allowed the corporate to maintain Ticketmaster, although a coalition of 33 states and the District of Columbia is pushing for structural aid, together with a possible breakup of the corporate.
President and CFO Joe Berchtold has mentioned Reside Nation is concentrating on 48 new venues inside 5 years and a $600 million adjusted working revenue run fee from its venue enterprise by 2032.Music Enterprise Worldwide
