EXCLUSIVE: The Sidemen proceed to search out revolutionary launch methods for his or her unique reveals.
The British YouTube collective’s Sidemen Productions is working up cooking competitors sequence Sidemen Presents: SideMenu, a four-part culinary competitors sequence that may get an uncommon staggered launch on each Prime Video and YouTube.
Episode one will premiere on the MoreSidemen YouTube channel on Thursday, June 18, with Prime Video solely premiering episode two on Friday, June 19, with ep one made out there on the similar time. Episode three will launch on the Amazon streamer every week later (June 26) adopted by the finale on Friday, July 3. Eps two, three and 4 will launch on MoreSidemen two weeks later.
SideMenu will see the Sidemen joined by a visitor contestant as they tackle a sequence of culinary challenges – a starter, important and dessert – with groups rotating each episode and particular person factors on the road. Sidemen showing are Behzinga, Miniminter, TBJZL, Vikkstar and Zerkaa, together with frequent collaborator Jakey Davies. KSI wasn’t out there to movie.
Every spherical will middle on a randomly chosen delicacies, with skilled cooks and meals reviewers reminiscent of YouTube foodie Harrison Webb and on-line meals neighborhood Sorted Meals judging. Some episodes function thriller field twists containing benefits and hindrances that throw the competitors into chaos.
For the Sidemen, who collectively have upwards of 160 million subscribers, the plan is consistent with the weird content material launch routes they’ve taken up to now. For instance, Inside, the competitors sequence they launched on YouTube, unexpectedly switched to Netflix in 2024.
The group has been the forefront of the blurred line between on-line creators and TV manufacturing, with KSI transferring into the mainstream as a decide on Britain’s Received Expertise and their 2024 doc The Sidemen Present topping the Netflix chart within the UK. Lively as format creators, they’ve seemed to launch extra applications on streaming providers alongside their very own channels on YouTube, with Inside Season 3 launching on Netflix in March as the primary unique from their newly-formed Sidemen Productions.
Victor Bengtsson, CEO of Sidemen Leisure, mentioned: “Sidemen Productions has been working extremely arduous to construct out a workforce that may function within the ever-evolving world of content material. This four-part sequence is one other step in the direction of bringing creator-first productions to a bigger viewers, and to have the ability to try this with Prime Video is one thing we’re very enthusiastic about.
“Our followers at dwelling will be capable of watch a brand new sort of episodic content material on our YouTube channel. In the meantime, a brand new viewers on Prime Video will discover personalities from the creator area packaged on their TV screens. We’re very excited to see SideMenu come to life.”
Arcade, the administration agency shaped to signify the Sidemen, earlier this 12 months employed Connor Suckling, a former Information UK and LADbible originals government, as Head of Authentic Video to guide on IP growth and originals. Thomas Benski’s Lumina made a seven-figure funding in Arcade final 12 months.
