MO (India Right this moment Group’s GenZ model) in the present day launched a disruptive new Insta First collection, Secret Lives of Youngsters (SLOT) — inserting Gen Z on the centrestage and letting them communicate for themselves.
Offered by Swiggy, the six-part collection brings collectively a bunch of dynamic, expressive youngsters — many learning at a number of the world’s main universities — to get actual in regards to the topics that outline their era. From identification and ambition to psychological well being, rebel, love, and life on-line, nothing was off the desk.
Uncooked, hilarious, and deeply private, Secret Lives of Youngsters provides an unfiltered window into how younger folks in the present day are navigating the trickiest questions of rising up in a hyper-connected world.
For entrepreneurs, mother and father, educators, and types, SLOT offers uncommon cultural insights into Gen Z’s values. For teenagers, it’s an amplifier of their very own voices — lastly heard, sincere and genuine.
The collection was created underneath MO, India Right this moment Group’s Instagram-first youth model, designed to talk the web’s language by way of podcasts, reels, memes, and behind-the-scenes content material. With SLOT, MO strengthened its place as a cultural playground for India’s most influential era.
Kalli Purie, Vice Chairperson and Government Editor in Chief, India Right this moment Group stated, “With SLOT, we’ve created an area that’s uncooked, actual, and fully GenZ — no filters, no borrowed narratives. Digital-first model MO and collection SLOT brings out the spontaneity of social storytelling. It doubles up as a useful resource for anybody who needs to grasp GenZ India.”
On the shut of each episode, Rohit Kapoor, CEO of Swiggy Meals Market, will share his perspective on the “Gen Z vibe” for CMOs. Speaking about the identical, he provides “Gen Z have rewritten the foundations of how we eat, store, and reside on-line. They don’t comply with traits, they set them. Secret Lives of Youngsters is a front-row seat to their world — stuffed with uncooked honesty, humour, and daring views. For any model or dad or mum making an attempt to grasp Gen Z, that is the place it is best to begin.”
