Harmony has fashioned a strategic multi-year enterprise with Victor Victor Worldwide (VVW), a New York-based file label based by leisure government Steven Victor.
Based on a press launch, Harmony will assist VVW’s roster and “work to seek out new audiences for the label’s cultural-defining recording catalog,” which incorporates releases from the late Pop Smoke and Ski Masks the Droop God.
The press launch added that the partnership will assist “drive VVW’s subsequent chapter” and increase Harmony’s presence in hip-hop.
Harmony stated that it’s going to assist VVW’s roster and “work to seek out new audiences for the label’s cultural-defining recording catalog which helped form a technology and continues to affect the style right this moment”.
VVW was based in 2016 and has operated as a multifaceted music and media firm, representing artists, songwriters, creators, and athletes.
The label additionally oversaw Japanese cultural icon NIGO’s return to music with the discharge of I Know NIGO in 2022, which featured A$AP Rocky, Lil Uzi Vert, and Tyler, the Creator.
Victor started his profession within the publicity division of Interscope Data earlier than shifting into artist administration. He went on to function COO of Kanye West’s G.O.O.D Music label earlier than founding VVW.
He additionally held senior A&R positions at Common Music Group, together with a stint as EVP and Head of A&R at Def Jam Recordings, appointed in 2017 below then-incoming CEO Paul Rosenberg.
“This marks an thrilling new chapter for VVW, and I look ahead to working with the Harmony group to assist propel our artists via its world community of sources.”
Steven Victor
In making this announcement, Steven Victor stated: “This marks an thrilling new chapter for VVW, and I look ahead to working with the Harmony group to assist propel our artists via its world community of sources. I’m grateful to Bob and Tom for his or her confidence in our imaginative and prescient.
“By combining Victor Victor’s cultural management with Harmony’s world sources, we’re making a long-term partnership designed to interrupt new expertise and construct lasting careers.”
Tom Becci
“At Harmony, we construct for what’s subsequent by strengthening our inventive groups,” stated Tom Becci, Chief Government Officer, Harmony Label Group.
“This enterprise with Steven and Victor Victor Worldwide unites organizations with distinct voices and a shared monitor file of growing artists on the highest degree. By combining Victor Victor’s cultural management with Harmony’s world sources, we’re making a long-term partnership designed to interrupt new expertise and construct lasting careers.
“Alongside this collaboration, we’re honored to steward VVW’s culturally impactful catalog, permitting us to proceed to construct upon the legacy of its artists corresponding to Pop Smoke and Ski Masks the Droop God. Collectively, we’ll focus not simply on preservation, however on considerate enlargement—amplifying affect, creating new alternatives, and making certain these recordings proceed to evolve and encourage for years to come back.”
The VVW enterprise is the newest in a run of strategic exercise by Harmony to broaden its frontline recorded music operations.
Final month, the corporate acquired UK-based unbiased label Ninja Tune Data, increasing its presence in Europe. In January, Harmony made a strategic funding in Large Music, the unbiased file label based by The Azoff Firm.
In March 2025, Harmony totally acquired Los Angeles-based distribution platform Stem, which now operates as a separate division inside Harmony Label Group.
The most recent deal follows a report from January that Bertelsmann‘s BMG is in talks to accumulate Harmony in a deal that would worth the corporate at as much as $7 billion.
Music Enterprise Worldwide
