A slew of recent telephones and devices have been revealed on the Made by Google occasion on Wednesday, together with new Pixel telephones, a foldable, a smartwatch and a private merchandise tracker. Following business traits, most of those are pricier than their predecessors.
Like each different nook of the broader tech business, cellphone makers have needed to grapple with the RAM scarcity and subsequent elevated costs for reminiscence and different elements. Google acknowledged the scarcity, noting that its pricing displays that present actuality. For the document, Samsung stated a lot the identical, citing the RAM scarcity to justify the worth enhance for its foldables that launched final month.
The Pixel 11 fronts Google’s new cellphone lineup and begins at $899, a $100 bump over final 12 months’s Pixel 10 — although it additionally comes with 256GB of storage, which is twice the minimal of its predecessor. Briefly, Google scrubbed the 128GB possibility and is forcing everybody to purchase a better tier as the brand new entry level. That may in all probability dim the possibilities of Google’s newest baseline flagship from dwelling as much as being a “feature-packed worth monster,” as CNET Director of Content material Patrick Holland described the Pixel 10.
Whereas the Pixel 11 and 11 Professional kind of saved their predecessors’ costs the identical, the Pixel 11 Professional XL and Pixel 11 Professional Fold each received flat $100 worth hikes throughout all their storage choices.
However one other signal of the scarcity’s elevated toll is a discount in RAM. Final 12 months’s Pixel 10 Professional and 10 Professional XL each got here with 16GB of reminiscence, which you’ll nonetheless get within the 512GB and 1TB variations of the brand new Pixel 11 Professional and 11 Professional XL — however the beginning 256GB variations include solely 12GB of RAM. In a briefing forward of the occasion, Google stated that its 2026 Professional telephones are quicker and smoother than final 12 months’s because of optimizations in silicon and software program. We’ll have to attend for our full critiques to check that declare.
All 4 telephones will be preordered now, with a full launch on Aug. 20. We’ve assembled a listing of preorder presents from completely different retailers and carriers, or you may click on beneath to safe one straight from Google.
Costs for the Pixel 11, Pixel 11 Professional, Pixel 11 Professional XL and Pixel 11 Professional Fold
The Pixel 11 begins at $899 for 256GB of storage, which is the brand new entry level. Whereas there’s no 128GB possibility, there’s a greater 512GB possibility that’s new for this 12 months, priced at $1,019, over $100 extra.
The Pixel 11 Professional additionally removed its 128GB possibility, however saved the others at largely the identical costs as on the ten Professional. The cellphone begins at $1,099 for 256GB, goes as much as $1,219 for 512GB and tops out at $1,499 for 1TB ($50 greater than its predecessor).
The Pixel 11 Professional XL, Google’s priciest flat cellphone, suffered a $100 worth bump throughout the board though its storage choices didn’t change. The cellphone now begins at $1,299 for 256GB, goes to $1,419 for 512GB and maxes out at $1,649 for 1TB.
Equally, the Pixel 11 Professional Fold received a $100 worth hike throughout all its storage choices. The foldable begins at $1,899 for 256GB, rises to $2,019 for 512GB and peaks at $2,249 for 1TB.
Let’s be clear, $2,249 remains to be some huge cash to spend on a tool. But it surely’s far cheaper than the utmost 1TB storage possibility for the rival Galaxy Z Fold 8 Extremely, which Samsung priced at an astonishing $2,700.
Colours for the Pixel 11, Pixel 11 Professional, Pixel 11 Professional XL and Pixel 11 Professional Fold
The Pixel 11 is available in 4 colours: frost, pistachio, hibiscus and obsidian (black).
The Pixel 11 Professional, 11 Professional XL and Pixel 11 Professional Fold are available in 4 colours as effectively: canyon, fog, olive and obsidian (matte black). Final 12 months’s Pixel Buds Professional 2 received a brand new olive hue to match.
