Google for Startups will host its Gemini Startup Discussion board at Google‘s Mountain View headquarters in California subsequent month.
The 2-day occasion brings founders of startups on the Seed to Collection A funding phases along with Google’s AI specialists.
The discussion board is run with Google DeepMind and Google Cloud. Google says it explores “how AI will redefine your business, rework your organization, and unlock unprecedented development.”
Google notes that the greater than 100 startups participating, from 17 nations, have been chosen from over 2,000 purposes.
One in every of them is French music advertising firm Base for Music, which tells us it’s the one music tech firm within the cohort.
The corporate sells what it calls a advertising working system to producers, labels, and music corporations. It pulls advert spend, viewers, CRM, and streaming information into one setting, which Base for Music says lets it observe the return on every advertising funding.
It raised EUR €1.5 million (USD $1.73m) in a June 2025 funding spherical backed by Belgian music tech investor LeanSquare, French traders from Tremendous Capital and One Inexperienced, and angel traders specializing within the advertising tech sector.
Base for Music was based in 2021 and reviews it now helps greater than 20,000 artists and labels worldwide.
The corporate works with distributors and aggregators, servicing their shoppers or equipping their in-house advertising groups. It tells MBW its fundamental companions embrace Ditto, iMusician, IDOL, and, extra just lately, TikTok-owned SoundOn, and Cinq Music.
Base for Music explains that its know-how helps artist groups determine which releases to advertise, when, and the way a lot to spend.
The corporate claims that advertising ROI has lengthy been “a black field for the business,” and that its tech can now predict that return earlier than a marketing campaign launches.
“The primary piece lacking right this moment [for us] is clear, structured monetary information tied to streaming revenues.”
Maxence Bazin, Base for Music
Requested what challenges the corporate got down to remedy, Maxence Bazin, Base for Music’s CEO and founder, mentioned: “Mastering efficient music advertising right this moment requires a mixture of media shopping for experience, information evaluation, and AI – there’s no method round it.
“The core problem we got down to remedy was constructing a technical infrastructure able to aggregating these fragmented advertising information sources and correlating them to floor key development alerts.
“The options on the market every supply centralization instruments centered on one particular side of promoting. This forces groups to navigate between disconnected options, and extra importantly, dangers overwhelming them with info on the very second they want readability to make the perfect strategic selections.
“We spent practically 5 years growing our personal advertising working system: a platform that centralizes all of those advertising information sources and correlates them to allow data-driven strategic selections. With the rise of AI, we’re now capable of apply this method at a a lot larger scale, and extra importantly, start predicting the outcomes we are able to count on from a marketing campaign earlier than it even launches.”
Base for Music factors out that the music business principally hyperlinks AI with creation, however Bazin argues that “AI, information and media shopping for are opening a brand new chapter for music advertising: turning fragmented information into absolutely managed ROI.”
Bazin added: “Our conviction is {that a} technical infrastructure constructed particularly for music advertising has by no means made extra sense. Mixed with the ability of AI, this know-how lets us comply with outstanding development among the many artists we assist, day after day.”
The corporate constructed its personal AI, Base Intelligence, over the previous 12 months as a part of the Google for Startups program in France.
It turns every artist’s information into suggestions, delivered within the firm’s Artist Dashboard or as reviews for account managers.
Bazin cites a marketing campaign for Brazilian artist Tom Ribeira as a case examine. The marketing campaign was run in partnership with Ribeira‘s administration crew at Grand Musique Administration, a distinguished artist administration agency based mostly in France.
Grand Musique Administration has been a Base for Music accomplice “since its earliest days and now applies the platform’s data-driven method throughout its whole roster,” in response to the startup.
Base for Music reviews that Ribeira went from zero to over 200,000 month-to-month listeners on Spotify in lower than six months together with his debut EP, “on a €1,000 funding that turned worthwhile inside three months.”
Requested in regards to the Ribeira marketing campaign, Bazin informed MBW: “Primarily based on the alerts we detected throughout platforms, we used our Advertising OS to handle the entire deliberate advertising finances of €1,000 for the discharge of his debut EP.
“This was the complete marketing campaign spend, allotted throughout totally different platforms to achieve particular audiences and generate as many engaged listeners as potential. This method allowed us to stimulate the algorithmic advice of the EP’s lead observe on Spotify, utilizing media shopping for as an acceleration lever that triggers development throughout different channels.”
A report outlining the marketing campaign highlights the efficiency of Pedaço, which it describes as Ribeira‘s debut single. The one, launched on June 5, 2025, shares its title with Ribeira‘s debut EP, which got here out in March 2026.
The report places whole advert spend at €1,216 throughout three campaigns run between June and August 2025.
The primary, on Instagram, discovered that almost 90% of the listeners it despatched to Spotify have been in Brazil, so the opposite two focused Brazil solely.
The report credit the campaigns with getting the observe picked up by Spotify‘s algorithm, which now accounts for near 62% of its streams.
By the top of 2025, the observe had earned €1,317 in internet Spotify income, the report claims, and its algorithmic streams have continued into 2026 with out additional advert spend.
“Information possession would simplify the complete course of, however we don’t see the market shifting in that route anytime quickly.”
Maxence Bazin
For now, Base for Music‘s ROI predictions depend on business averages, Bazin says.
Requested what continues to be lacking in music advertising, Bazin mentioned: “The primary piece lacking right this moment [for us] is evident, structured monetary information tied to streaming revenues. Mixed with advertising information, this is able to permit music advertising to exactly measure the return on funding of streaming campaigns.
“Each artist and label we work with has their very own distribution accomplice, which presently limits our entry to any such information. That is why our present ROI prediction fashions depend on normal monetary benchmarks, akin to common per-stream income by DSP.
“Direct entry to this information would permit us to correlate the territories and audiences focused by advertising exercise with the streaming revenues they really generate. As soon as that bridge is constructed, it turns into potential to drive an artist’s development with a exact, real-time understanding of profitability.”
Commenting on whether or not information possession has to vary, Bazin mentioned: “Information possession would simplify the complete course of, however we don’t see the market shifting in that route anytime quickly. Within the meantime, the one path ahead is to adapt, which suggests constructing highly effective know-how able to working throughout exterior platforms.
“That is exactly why we based Base for Music, and the event of AI represents an actual alternative for us to deploy that imaginative and prescient at scale.”
Requested what an artist crew would possibly be capable of do in advertising 5 years from now, Bazin mentioned: “In 5 years, music advertising could possibly be repeatedly fed by all of an artist’s income streams, whether or not that’s streaming, merch or stay, giving groups full visibility over each funding made throughout an artist’s profession.
“Every space of exercise and the information it generates would turn into a supply of perception that may be correlated with the others. That correlation would permit every income stream to behave as a lever for the remainder, unlocking full management over an artist’s total development.
“Getting there requires a robust advertising working system able to processing and correlating ever-growing volumes of information via AI, in addition to artist groups and companions keen to pool their actions and experience.”Music Enterprise Worldwide
