Main Wave Music has strengthened its model partnerships division, led by Chief Model Officer Jeffrey Straughn.
The corporate has appointed Camille Hackney as Head of Model Partnerships, Bart Saunt as Senior Vice President, and promoted Sam Sklover to Vice President, Model Partnerships.
Hackney, primarily based in New York, brings greater than 20 years of expertise in music and model partnerships. She joins from Warner Music Group, the place she most not too long ago served as Chief Partnerships Officer and Head of the International Model Partnerships Council.
Over her profession, she has brokered campaigns with Fortune 500 corporations together with American Specific, Pepsi, Google, Apple, and Starbucks, in addition to collaborations with the NBA, NFL, NHL and NCAA.
Hackney mentioned: “Even whereas at rival labels, Jeff [Jeffrey Straughn] and I usually spoke about working collectively sometime, so I’m completely ecstatic to hitch him and the staff at Main Wave.
“I’ve watched the corporate develop into a real powerhouse within the enterprise, and I’m honored to carry my expertise to contribute to the success of this unmatched roster of artists and estates.”
“I’ve watched the corporate develop into a real powerhouse within the enterprise, and I’m honored to carry my expertise to contribute to the success of this unmatched roster of artists and estates.”
Camille Hackney
Chief Model Officer Jeffrey Straughn added: “I’m thrilled to see our staff mature and develop all on the similar time. I’ve recognized Camille for over 20 years and have all the time revered and admired not solely her work, however her aggressive spirit and robust repute within the model area.
“To say I’m excited to have her be a part of our rising staff could be an understatement, and I’m trying ahead to working carefully along with her over the approaching years.”
In Los Angeles, Saunt steps into the function of SVP after greater than 25 years of expertise. Beforehand, at Common Music Group, he spearheaded the enlargement into trademark licensing, laying the inspiration for broader partnerships.
His profession has included work with catalogs from Bob Marley, The Beatles, and The Seaside Boys to Woman Gaga, Katy Perry, and Demi Lovato. He has additionally overseen collaborations with manufacturers corresponding to Sonos, Microsoft, Bulova, and Gatorade, and brings important expertise within the gaming sector.
Saunt mentioned: “Having labored throughout a few of the world’s greatest catalogs, I’m excited to carry that have to Main Wave and construct partnerships that introduce legendary artists to new generations of followers. What drew me right here is the tempo and imaginative and prescient – this can be a firm that has been innovating for 20 years and nonetheless strikes quicker than anybody else.”
Straughn added: “Bart has already confirmed to be an important addition together with his early contributions to the corporate, placing wins on the board from day one. We’re fortunate to have him on the staff.”
In the meantime, Sam Sklover has been promoted to Vice President, Model Partnerships after six years at Main Wave. He has led partnerships that embody Prince with Airbnb, Boyz II Males with Chili’s, and campaigns with McDonald’s, Adidas, and Narragansett Beer. His work not too long ago earned him a spot on Billboard’s aggressive 40 Underneath 40 record.
“Main Wave’s focus of iconic music and artists is unparalleled, and the staff supporting all of it’s simply as worthwhile,” mentioned Sklover.
“It’s a dream come true to assist shine a lightweight on a few of the world’s best music and proceed to work with the very best staff within the enterprise in greater and larger methods.”
Straughn added: “Having seen Sam’s development and maturity over the previous 5 years, selling him was a simple determination. It has been unbelievable to observe him lead these campaigns and proceed to construct relationships with manufacturers throughout the globe.”
The newest appointments come as Main Wave continues to scale its operations following the acquisition of a number of catalogs, together with current partnerships with Grammy-nominated band The Automobiles and the Property of legendary English blues-rock singer-songwriter Peter Inexperienced, a founder and authentic member of Fleetwood Mac.
The corporate can be behind the immersive Bob Marley Hope Highway present in Las Vegas.Music Enterprise Worldwide
