Indian startup Rocket is betting that the subsequent massive alternative is the half earlier than vibe coding: having AI assist individuals resolve what to construct. It has launched a platform that produces consulting-style product methods.
The startup, primarily based in Surat, India, on Tuesday launched its platform, Rocket 1.0, which connects analysis, product constructing, and aggressive intelligence in a single workflow. The platform generates detailed product technique paperwork — together with pricing, unit economics, and go-to-market suggestions.
As AI-powered coding instruments proliferate — from platforms like Cursor, Replit, and Lovable to options akin to Claude Code and Codex — writing code has grow to be considerably simpler and quicker. “Everybody can generate the code now… it has grow to be a commodity. However what to construct is one thing which everyone seems to be lacking,” stated Rocket co-founder and CEO Vishal Virani (pictured above), including that “operating a enterprise and simply constructing a codebase are two various things.”
TechCrunch briefly examined Rocket’s platform forward of its launch and located that it generated product requirement paperwork in PDF format from easy prompts. These paperwork resemble consulting-style experiences quite than vibe coding instruments or chatbots, which largely concentrate on options and execution.
Nonetheless, a few of the evaluation gave the impression to be synthesized from current information — combining recognized pricing fashions, person habits patterns, and aggressive insights — quite than primarily based on independently verifiable data. This suggests customers should still must validate outputs earlier than making enterprise selections. Virani stated the platform can provide human help when customers encounter points.
The product also can observe rivals, together with adjustments to their web sites and site visitors tendencies. Rocket attracts on greater than 1,000 information sources for its evaluation, together with Meta’s advert libraries, Similarweb’s API, and its personal crawlers, Virani stated.
Rocket’s subscription plans vary from $25 per 30 days for constructing purposes to $250 for technique and analysis capabilities, and as much as $350 for the complete platform, together with aggressive intelligence.
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The $250 plan can generate two to a few “McKinsey-grade” analysis experiences alongside product builds, Virani informed TechCrunch, positioning its higher-tier choices as a lower-cost different to conventional consulting, which frequently prices 1000’s of {dollars} for related technique work.
Rocket raised a $15 million seed spherical in September from Accel, Salesforce Ventures, and Collectively Fund. Since then, the startup says it has grown from 400,000 to over 1.5 million customers throughout 180 international locations. It additionally reported an annualized common income per person within the ~$4,000 vary, although it didn’t disclose detailed paying buyer numbers. The startup stated it operates at gross margins of over 50%, with 20–30% of its prospects being small- and medium-sized companies.
Rocket has a crew of 57 staff and is headquartered in Surat, with operations in Palo Alto.
