OTTAWA – Quebec correspondent “Geneviève Tremblay” — who has been reporting on a number of information tales a day these days — appeared to be experiencing a glitch.
She wasn’t the one one. All of We Information’ reporters and editors appeared to be malfunctioning on Friday, sending out error messages each time The Canadian Press tried to ask them questions through chat.
That may occur when your “journalists” are — just like the digital staffers at We Information — simply faux personas generated by synthetic intelligence.
AI has infiltrated information media in Canada and world wide. In early September, Nunatsiaq Information printed a narrative about an AI persona posing as an Inuk journalist in Nunavut — one in every of many personas used to repurpose work from official information sources, together with The Canadian Press, for We Information.
The location describes itself as a “round the clock information portal masking Canada and the world.” However whereas it stays on-line, it seems to have been delisted from Google’s search outcomes.
In late September, the story of “Daniel Robson” emerged. Canadian information shops pulled his work from their web sites after being advised Robson appeared to not be an actual particular person.
Coverage Choices editor-in-chief Les Perreaux was the primary to sound the alarm in Canada. In a web based submit on Sept. 24, Perreaux wrote that an editor at Türkiye At the moment contacted him to ask him to vouch for Robson — and he realized he couldn’t.
“The important thing second the place my coronary heart sank was when the Turkish journalist advised me that Daniel Robson refused to do a video name,” Perreaux stated in an interview.
Perreaux stated he reviewed the correspondence and materials Robson despatched and noticed indicators of AI product. He stated the larger problem was the try to deceive information editors and readers, whereas AI merely acted as an “accelerant.”
“AI is certainly a part of the story, nevertheless it’s a smaller half than the deception half the place there was a human behind this, pretending to be somebody he’s not, or not less than refusing to be who he actually is,” he stated.
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In a narrative printed on Sept. 29, Türkiye At the moment stated the aim of the Robson persona appears to be to assault Moroccan dissidents.
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We Information isn’t hiding its use of AI and clearly labels its “journalist” profiles — together with pictures of what seem like human beings — as AI generated.
The AI personas at We Information, which embrace grey-haired editor-in-chief “Gordon Halloway,” repurpose worldwide, nationwide, provincial and native information in additional than 100 cities throughout Canada.
The Canadian Press did try to succeed in a human behind the positioning, however the contact e-mail handle listed on the positioning bounced again.
When the AI detection firm Originality.ai analyzed simply over 200 articles by “Geneviève Tremblay,” it recognized them as AI-generated.
Originality.ai CEO Jon Gillham stated the articles had been rewritten variations of tales printed by official information media shops like CBC, CTV, CityNews, International and the Montreal Gazette. The Canadian Press additionally discovered its personal reporting among the many sources.
“I believe industrial-scale AI slop (websites) like this one run the danger of degrading the belief within the information,” Gillham stated.
The phenomenon isn’t restricted to Canada. On Sept. 17, the U.S.-based web site Futurism printed a narrative about Brown Brothers Media, an organization Futurism stated purchased up official information websites and flooded them with AI-generated content material — and claimed to drag 50 million web page views a month.
Ahmed Al-Rawi, a professor of reports, social media and public communication at Simon Fraser College, stated websites with faux AI journalists try to monetize content material.
“A number of gamers, whether or not they’re unhealthy gamers or simply profiteers, people who find themselves actually attempting to get cash, are exploiting the laborious work of actual journalists in an effort to repackage information content material,” he stated.
Al-Rawi stated social media platforms “must also be blamed for enhancing the recognition of those faux web sites.”
Western College assistant professor of journalism Chris Arsenault stated it’s tough to control these web sites.
“You will get a free or very low cost AI mannequin to pump out this type of nonsense, and you’ll at all times discover someone to host it,” he stated. “So it’s a really laborious factor to legislate round or to answer by way of efficient coverage.”
Paul Deegan, president of the publishers group Information Media Canada, stated whereas information content material is roofed by copyright, it’s very tough for publishers to sue.
“It’s costly, it takes a very long time, whether or not or not they’re the truth is in Canada,” he stated. (We Information says it’s based mostly in Hong Kong.)
Information Media Canada is asking on the federal authorities to state publicly that it doesn’t intend to introduce a broad exception to copyright legislation for textual content and information mining.
AI Minister Evan Solomon’s workplace stated in a media assertion that “Canadians need to know when the data they devour has been generated or altered by AI.”
“Generative AI is usually a helpful and highly effective software, however Canadians shouldn’t be deceived by content material that impersonates journalists or conceals the way it was created,” the assertion stated.
Solomon’s workplace pointed to a recently-concluded session on AI transparency and stated it acknowledges “the considerations raised by journalists and different creators about consent, compensation, attribution and transparency when their work is used to coach AI techniques.”
There could also be no silver bullet to resolve the issue, however Arsenault stated there’s one antidote: old school reporting.
He famous the “Daniel Robson” case got here to mild as a result of “of an old-school editor in Turkey who had the temerity and good sense to only, God forbid, choose up a phone and do some primary journalism, simply do some due diligence on a would-be contributor.”
Futurism reported on Sept. 30 that the Brown Brothers Media websites now seem to have stopped publishing and had been delisted or considerably downranked by Google.
In Canada, We Information additionally seems to have been delisted. When The Canadian Press looked for the web site utilizing Google’s search engine, it obtained no outcomes — however the web site instantly popped up as the highest consequence on one other search engine.
Google didn’t immediately reply questions on whether or not it has delisted We Information from its search outcomes, when it might have performed so, and whether or not that was the results of information protection about its AI “journalists.”
A spokesperson stated in a press release the corporate’s insurance policies for search and Google Information “prohibit producing low-value content material at scale to recreation our rating techniques.”
“Whereas we typically don’t touch upon particular person websites, we act on coverage violations to maintain 99 per cent of search visits spam-free,” the spokesperson added.
Deegan stated it’s in Google’s curiosity to “ensure that when folks go to Google for data that they’re getting correct data … For them to de-rank and take away these websites which are clearly concerned in theft is smart.”
However Arsenault questioned whether or not Huge Tech firms needs to be “taking part in corridor monitor and being arbiters of fact.”
“They’ve a task to play in taking down stuff that’s clearly unfaithful … However I don’t know if we wish them making these editorial judgments.”
This report by The Canadian Press was first printed Oct. 3, 2026.
