Include us and take a glimpse behind-the-scenes on the making of Eden Rock – St Barths x The Skinny Confidential.
Lauryn has all the time liked a pop of purple, and you may see that from her previous journeys to Eden Rock – St Barths – the garments, equipment. A purple ice curler and mouth tape have been all the time a part of the plan, then this collaboration got here up and it was the proper time to introduce a purple assortment.
As a fan of all Oetker properties and visiting them during the last 12 years, Lauryn particularly fell in love with the Eden Rock – St Barths branding, the stripes particularly. Lauryn even despatched our design staff footage of branded gadgets from her journey there over a yr in the past.
For The Skinny Confidential, partnering with Eden Rock – St Barths wasn’t about creating one thing new. It was about refining what was already there. We care about the identical particulars, the identical rituals, the identical customary.
Not each partnership is sensible. This one did.
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Integrating the signature purple and stripes of the lodge into The Skinny Confidential merchandise and packaging was fluid and cohesive, however completed with intention and the utmost care. From the particular purple to the spacing of the stripes, each single element was thought-about.
The collaboration initially included the ice curler and mouth tape, however deserved a full journey ritual, so the journey pack of Face Towels was a pure alternative to finish the gathering.
It was vital to embody the ‘really feel’ of being at Eden Rock – St Barths and seize the enduring glamour of the lodge. As soon as Lauryn outlined the marketing campaign’s imaginative and prescient, the staff translated it via packaging, product and visible execution.
The gathering:
Ice Curler: refresh + de-puff in minutes
Mouth Tape: elevate your nighttime routine
Face Towels (Journey Pack): clear, easy skincare
Store the unique Ice Curler, Mouth Tape and Face Towels in Eden Rock’s signature summer season purple.
Out there at oetkerhotels.com and on the Eden Rock – St Barths spa and boutique.
x, The Skinny Confidential staff
