Metropolis Furnishings rebrands to offer an all-in-one house procuring expertise
Dwelling has all the time meant one thing. However what we count on from it, and what it takes to place one collectively, has quietly shifted.
At present, a house has to earn its hold in numerous methods. The spare bed room doubles as an workplace. The lounge acts as a movie show on Friday nights. The kitchen isn’t simply the place meals occur; it’s the backdrop for the whole lot else, too. And the selections that form these areas really feel heavier now, as a result of we’re residing inside them in a method we weren’t earlier than.
Metropolis Furnishings has been a fixture in South Florida for greater than 50 years. The corporate obtained its begin in 1971 when founder Kevin Koenig opened a 900-square-foot waterbed retailer in Fort Lauderdale with $1,500 in financial savings. After greater than 20 years of progress, Waterbed Metropolis advanced into Metropolis Furnishings in 1994, broadening its providing to embody full house furnishings.
This previous June, nevertheless, the corporate re-emerged as Metropolis Dwelling, a relaunch that displays each the place house retail is headed and what Florida owners have really been searching for.
The brand new idea expands properly past furnishings, including home equipment, customized cabinetry, closet techniques, kitchen design, and linked house know-how to a single showroom expertise. Rounding it out are inside design providers, linked house set up, and devoted help for builders and designers. The concept is easy: cease coordinating throughout a dozen distributors and begin checking the whole lot off in a single place.
“Metropolis House is greater than a brand new identify. It’s a brand new method to buy house in Florida,” mentioned Andrew Koenig, CEO of Metropolis Dwelling. “Our prospects are searching for greater than furnishings. They need a better, extra inspiring method to create a house.”
The analysis backs that up. A 2024 Furnishings Procuring Traits research discovered that owners go to a mean of three shops and browse three totally different web sites earlier than committing to a single buy. That’s lots of legwork for what must be a rewarding course of. Metropolis House is designed to shorten that runway.
“[We are bringing] collectively extra of the classes and providers prospects want, from the kitchen to the closet to the lounge, underneath one roof,” Koenig mentioned. “Metropolis House is your first cease for all issues house, serving to folks create areas which can be lovely, useful, and made for actual life.”
Metropolis Dwelling debuted first on the Plant Metropolis and Clearwater showrooms, with a full rollout to extra Florida areas via 2026 and into 2027. The corporate operates greater than 25 showrooms throughout the state, together with 14 Ashley areas because the model’s Southeast and Southwest Florida licensee.
At its core, the relaunch is an evolution somewhat than a departure. The 5% Giving Pledge and 2040 Inexperienced Promise stay central to how the corporate operates, and the standard and worth that constructed the model over 5 a long time carry ahead intact.
For Florida owners, Metropolis Dwelling arrives on the proper second. The urge for food for a extra thought-about, extra full strategy to house has solely grown, and the expectation of what a retail expertise ought to ship has risen to fulfill it. Metropolis House is the reply to a query the market has been asking for some time.
