Common Music Group UK has launched Pause, a studio that turns stills from music movies into collectible, one-of-a-kind artwork prints.
The Pause participant permits customers to scan a music video, discover a body they notably like, and have it became a print on both A3- or A2-sized paper. Each body of a video is barely ever used as soon as, making certain a singular collectible product.
Pause is launching with Amy Winehouse’s You Know I’m No Good, a observe off the legendary artist’s second and ultimate album Again to Black. For each print bought, UMG UK will donate to the Amy Winehouse Basis, a charity that helps susceptible and deprived younger individuals, with a deal with substance abuse. The charity says it has reached over 440,000 individuals because it was launched in 2011, within the wake of Winehouse’s untimely loss of life.
“Amy Winehouse’s legacy continues to resonate throughout generations, and we’re excited to offer followers a brand new approach to join along with her work. It’s about celebrating the creativity and artistry that went into her music movies, and recognizing music movies as an necessary cultural medium in their very own proper,” mentioned James Wheatley, Senior Director, Industrial Growth & Expertise at UMG.
“The fantastic thing about Pause and what excites us concerning the proposition is that it’s straightforward to articulate to artists, administration and followers alike, everybody will get it and acknowledges the worth. To have the ability to select a favourite second from the artist you’re keen on as a one-of-one artwork piece that no-one else can ever personal feels actually particular.”
Every print from the Pause studio comes with a certificates of authentication. Costs vary from GBP £65 (USD $89) for an A3-sized print with out body, to £495 ($655) for an A2-sized Collector Version with a walnut body that includes a magnetic closing system.
“To have the ability to select a favourite second from the artist you’re keen on as a one-of-one artwork piece that no-one else can ever personal feels actually particular.”
James Wheatley, Common Music Group
“Music movies are a number of the most artistic, emotional, and culturally influential items of visible storytelling we now have. But too typically they disappear into the digital ether after launch,” Pause Co-Founder Steven O’Connor mentioned.
“At Pause, our mission is to resurrect these moments as artwork, turning single frames from iconic movies into lasting, collectible artworks. We need to give followers the chance to personal a chunk of music historical past, and in doing so, assist individuals rediscover and have fun the artistry of the music video.”
Pause Co-Founder Wai Hung Younger mentioned the studio’s merchandise are “a bridge between music, creativity, and the tangible world. Our objective is to raise the music video from a transient display screen expertise to a collectible artwork kind, inspiring a brand new technology of collectors whereas preserving the cultural and emotional significance of those works.”
Younger added that the Amy Winehouse assortment “is one in every of our largest launches within the UK and a major step in constructing a broader class the place visible music tradition is valued as artwork.”
Different artists working with Pause are Norwegian singer Aurora, alt-rock band Keane, singer Self Esteem, and actor and singer Jeff Goldblum.
Whereas its prints are at current targeted on music movies, the corporate says it plans to broaden its visible collectibles into movie, gaming, TV, trend, and sport.Music Enterprise Worldwide
