Hong Kong-based leisure firm Pacific Music Group has signed TaTa Taktumi or TaTa, described in a press launch as the primary “half human” AI artist beneath Grammy-winning artist and producer Timbaland’s AI-focused leisure enterprise Stage Zero.
Pacific Music was launched by three-time Grammy Award-winning famous person Ne-Yo, Indian music legend SonuNigam, Chinese language American rapper MCJin, and veteran music government Jonathan Serbin in November.
The corporate on the time stated it “goals to construct world-class music careers from the guts of Asia, with a deal with discovering, mentoring, creating, and selling the area’s most promising expertise.”
In the meantime, TimbalandlaunchedStageZero in June 2025 in partnership with Rocky Mudaliar, the award-winning producer behind Inmate #1, Bisping, and Breaking Olympia, and Zayd Portillo, an AI music strategist and co-creator of Timbo I-Do.
On the time, Timbaland stated of TaTa: “She will not be an avatar. She will not be a personality. TaTa is a dwelling, studying, autonomous music artist constructed with AI. TaTa is the beginning of one thing greater. She’s the primary artist of a brand new technology. A-Pop is the following cultural evolution, and TaTa is its first icon.” The mission is now being positioned as a ‘hybrid artist’ with an actual individual of Filipino heritage behind the digital persona.
“Revealing her human identification at this second creates the right bridge into Asia. This isn’t only a signing, it’s a homecoming.”
JonathanSerbin, Pacific Music Group
A New York Instancescharacteristic had beforehand reported that an actual individual exists behind the digital persona.
PacificMusicGroup stated within the press launch that “the artist behind TaTa Taktumi is of Filipino heritage, including a deeper cultural dimension to the mission because it continues to develop globally”.
The discharge added: “Whereas her private identification stays deliberately personal, this acknowledgment displays the human voice and perspective on the coronary heart of the music because the artist begins to step ahead into the highlight for this subsequent chapter.”
Stage Zero has tapped Pan-Asian leisure agencyPacific Music as TaTa’s unique supervisor in Asia and her world report label for all upcoming releases worldwide.
As a part of the deal, Pacific Music will deal with market positioning, launch campaigns, partnerships, media, and long-term model growth throughout key Asian territories.
JonathanSerbin, CEO at Pacific Music Group, stated: “TaTa’s story is about convergence, tradition, know-how, and identification coming collectively.
“Revealing her human identification at this second creates the right bridge into Asia. This isn’t only a signing, it’s a homecoming. We’re proud to assist her as she reconnects along with her heritage and builds a brand new cultural motion from it.”
Stage Zero launched TaTa’s debut single, Glitch x Pulse, in October 2025.
Timbaland stated: “Artist growth has at all times been about connecting the creativeness of the artist to actual folks. At Stage Zero we’re increasing that course of, permitting concepts to take form throughout music, visuals, and identification in actual time, typically even in reverse order. Tata represents a shift in direction of hyper creativity. It opens the door for a brand new technology of artists and a brand new period of leisure to emerge.”
Timbaland by Eric Ray Davidson
“Tata represents a shift in direction of hyper creativity. It opens the door for a brand new technology of artists and a brand new period of leisure to emerge.”
Timbaland
TaTa Taktumi added: “This mission has at all times been about mixing worlds, know-how and humanity, previous and future, identification and creativeness. With Pacific Music Group, I’m excited to proceed exploring what that future can appear like.”
Pacific Music stated it would begin rolling out TaTa’s releases, promotional campaigns, and strategic partnerships throughout Asia within the coming months.
The signing comes as Pacific Music lately launched its first report label imprint, GhostoneInformation, targeted on digital and dance music, with Thai DJ and producer 22Bullets named president, and rising digital artist Lizzy Wang introduced because the label’s first signing.
“This mission has at all times been about mixing worlds, know-how and humanity, previous and future, identification and creativeness. With Pacific Music Group, I’m excited to proceed exploring what that future can appear like.”
TaTa Taktumi
As MBW beforehand reported, Stage Zero operates individually from Suno regardless of Timbaland’s strategic advisory position.
Suno, the AI music generator sued by the RIAA on behalf of all three majors in mid-2024, fashioned an official partnership with Timbaland in October 2024, after what it says have been “months” of him “being a high person of the platform.”
Timbaland supported Suno’s settlement with Warner Music Group in November, calling the event “disruptive.”
