EXCLUSIVE: Amazon MX Participant’s Rise and Fall has change into the most-watched present within the Indian streamer’s historical past.
Information offered by the service suggests the Banijay Asia-made actuality collection has set information in viewership, social engagement and viewers participation.
Over six weeks, the every day present amassed virtually 500 million views on the participant and topped native actuality streaming charts. That places it above different Amazon MX Participant exhibits comparable to Aashram, Bhaukaal and Sixer.
The collection featured celebritirs comparable to John Abraham, Pankaj Tripathi, Riteish Deshmukh, Ishan Kishan, Nitish Reddy, Samay Raina, Elvish Yadav, Uorfi Javed and Kusha Kapila. Primarily based on the Channel 4 collection, which bombed within the UK, they took up roles as both Rulers or Employees, with the Rulers residing in a luxurious penthouse and the Employees housed within the basement and made to hold out duties so as to add to the prize pot. All3Media Worldwide retailers the format worldwide and struck the license deal in India.
Having begun nicely, with Ormax Media knowledge putting its first and second weeks simply behind the long-running Bigg Boss within the rankings, it has continued to develop an viewers. In a first-of-its-kind pact, the present ran on each Amazon MX Participant and Sony Leisure Tv, because it attracted the likes of Lux Cozi and McDowell’s, who partnered on model integration moments and different interactive viewers touchpoints.
“The success and cultural influence of Rise and Fall has been phenomenal,” mentioned Karan Bedi, Director & Head at Amazon MX Participant. “From breaking viewership information to igniting large social conversations and advertiser enthusiasm, the present has demonstrated how leisure and model storytelling can powerfully converge. The momentum we’ve seen in simply the primary season units a precedent for what actuality TV can obtain on India’s main OTT service.”
Amogh Dusad, Director & Head of Content material at Amazon MX Participant, added the present had “got down to reinvent the fact style in India,” and claimed “audiences responded with unbelievable ardour.”
“Introducing a disruptive format centered across the themes of cash, energy, and human ambition, we got down to create one thing contemporary for our audiences and their response has been overwhelming,” added Deepak Dhar, founder and group CEO of Banijay Asia and Endemol Shine India. “Adapting this idea for India whereas retaining its world enchantment was each a problem and a possibility.
“With its dynamic mixture of contestants, high-stakes challenges, and unpredictable gameplay, Rise and Fall has redefined what large-scale actuality storytelling can appear to be in India. Our partnership with Amazon MX Participant has been instrumental in bringing this worldwide format to audiences throughout India.”
The collection ended after 42 days on October 17, with a winner, who we received’t identify right here to keep away from spoilers, topped within the remaining episode.
