A brand new Hong Kong-based leisure firm, Pacific Music Group, has launched with a deal with Asia’s music market.
The founders behind the brand new entity embody three-time Grammy Award-winning celebrity NE–YO, Indian music legend Sonu Nigam, and “pioneering” Chinese language American rapper MC Jin, and veteran music govt Jonathan Serbin.
Pacific Music Group mentioned on Monday (November 24) that it “goals to construct world-class music careers from the center of Asia, with a deal with discovering, mentoring, creating, and selling the area’s most promising expertise”.
The corporate additionally said that it’s going to present “worldwide artists a robust entry level into Asia’s quickly increasing music panorama.”
“Asia has emerged as one of the dynamic forces within the world music trade,” mentioned Jonathan Serbin, former Co-President of Warner Music Asia.
“NE-YO, Sonu and MC Jin have all achieved long-standing world success, and so they know precisely what it takes to construct worldwide music careers.”
Jonathan Serbin
Added Serbin: “With half the world’s inhabitants and three of the highest ten music markets, the area is primed to guide on the world stage. On the identical time, quickly rising markets like India, Indonesia, Vietnam, and the Philippines supply immense potential. We consider the time is true for a music firm born in Asia, however constructed with a world perspective from day one
“NE-YO, Sonu and MC Jin have all achieved long-standing world success, and so they know precisely what it takes to construct worldwide music careers. I’m honored to accomplice with these legends. Pacific Music Group artists will achieve invaluable perception from their expertise and imaginative and prescient.”
Pacific Music Group is launching with a number of “genre-spanning” imprints, together with pop, R&B, Hip-Hop, digital, and “regional Asian types”.
NE-YO, Sonu Nigam, and MC Jin will present A&R steerage and mentorship to the labels’ artists, “drawing on many years of success as globally famend performers and hitmakers,” the corporate mentioned on Monday.
Jonathan Serbin, who helped drive Warner Music’s growth throughout Asia and launched its first devoted Okay-Pop label, brings “intensive regional experience and a confirmed monitor file in artist improvement and strategic funding,” the corporate added.
He has served as Co-President of Warner Music Asia, overseeing 11 nations/territories, regional development, and launching the label’s first devoted Okay-Pop imprint.
Serbin has signed and developed a various roster of rising artists and superstars throughout genres comparable to pop, Hip-Hop, rap, and digital music, together with Lay Zhang, Elva Hsaio, Coco Lee, G.E.M., Eric Chou, Vava, Jam Hsiao, Jolin Tsai, and Fish Lengthy.
Pacific Music Group plans to unveil its debut artists within the coming months, with preliminary music releases scheduled for Fall 2025. The corporate will function with workplaces and expertise hubs throughout Asia.
“Launching Pacific Music Group isn’t only a enterprise transfer, it’s a private mission.”
NE-YO
“Launching Pacific Music Group isn’t only a enterprise transfer, it’s a private mission,” NE-YO mentioned.
“As a person of Chinese language descent, I’m proud to make use of my sources to assist uncover and elevate the following era of proficient Pan-Asian superstars. I’ve toured throughout Asia a number of instances and witnessed the evolution of the music scene, so I’m actually excited to make historical past and convey the area’s wealthy tradition to the forefront of the worldwide stage.”
“With Pacific Music Group, these people will now have an opportunity to share their artwork rooted in creativity and tradition in an impactful manner.”
MC Jin
MC Jin, who will head up Pacific Music Group’s Hip-Hop imprint, added: “The affect of Hip Hop on a world scale is plain. For me, it supplied a solution to discover my voice as an artist, discover my id as a Chinese language American and share my fact as a storyteller.
“As a fan of the music and a pupil of the craft, I’m wanting ahead to connecting with artists who’re additionally on that journey. Asia is stuffed with expertise with distinctive tales, contemporary types and genuine messages ready to be shared with the world. With Pacific Music Group, these people will now have an opportunity to share their artwork rooted in creativity and tradition in an impactful manner.”
“With Pacific Music Group, we’re not simply exporting expertise, we’re serving to artists thrive each at dwelling and overseas.”
Sonu Nigam
Sonu Nigam added: “India alone has 1.6 billion folks, however Indian artists need to join effectively past our borders. The identical is true throughout Asia. There’s a starvation to develop globally and the potential to convey the richness of our cultures to the world.
“With Pacific Music Group, we’re not simply exporting expertise, we’re serving to artists thrive each at dwelling and overseas.”
Music Enterprise Worldwide
