Common Music Group’s merchandise division Bravado has strengthened its senior govt staff below the continued management of Matt Younger, who has been promoted to CEO of Bravado.
Based on Bravado, together with each inner promotions and new hires, the staff will “give attention to creating merchandise and experiences that construct stronger connections between artists and their most passionate followers”.
Younger, who joined the corporate as President in 2021, relies in New York and continues to report back to Boyd Muir, Chief Working Officer of Common Music Group.
Eric Mackay has joined the corporate as Basic Supervisor, the place Bravado says he’ll play “a central function connecting groups, sharpening execution, and delivering most affect for artists and purchasers”.
Mackay is the previous EVP of World Digital Technique at Warner Chappell Music and a revered music business veteran with greater than 25 years of expertise at corporations together with VEVO, CELAS, White Noise and Integral Administration.
Dan Goldberg has joined the corporate as Senior Vice President, Technique & New Ventures. On this newly created function, he’ll lead technique and enterprise growth throughout Bravado, increasing into new verticals, and creating “revolutionary” partnerships throughout music, sports activities, manufacturers and broader tradition.
In his prior roles, Goldberg beforehand constructed and led the Music & Leisure division at Fanatics and served as SVP of Warner Music Artist Providers (now WMX).
Amy Zaglauer, in the meantime, has been promoted to Senior Vice President, Artist Technique. She’s going to proceed to be the artists’ and their groups’ key liaison throughout the firm. She joined Bravado in 2021 after artist providers and model administration roles at Warner Music Group, Atlantic Information, and Fueled By Ramen.
Rachel Redfearn will proceed in her function as Senior Vice President of A&R, a place she has held since 2023. She’s going to proceed to steer the corporate’s effort to signal new artists.
Younger, Zaglauer and Goldberg will likely be based mostly in New York Metropolis, whereas Mackay will likely be based mostly in Los Angeles and Redfearn in London.
Commenting on the promotions, Boyd Muir stated: “Creating merchandise for superfans is integral to how artists specific their inventive imaginative and prescient and forge lasting connections past the music itself.
“Matt leads an skilled, nimble staff that strikes rapidly with the market, whereas staying carefully aligned with every artist’s wants, ambitions, and id. These appointments underscore our continued dedication to increasing alternatives for artists to interact and develop with their largest followers.”
“Matt leads an skilled, nimble staff that strikes rapidly with the market, whereas staying carefully aligned with every artist’s wants, ambitions, and id.”
Boyd Muir, UMG
Matt Younger added: “The work we do brings followers deeper into an artist’s world in methods which can be significant, lasting, and actual.
“I’m excited to work alongside Amy, Eric, Dan, Rachel, and the broader staff as we proceed creating revolutionary merchandise and experiences that flip connection into group. Within the equation of Artists + Followers, we’re the plus signal.”
“I’m excited to work alongside Amy, Eric, Dan, Rachel, and the broader staff as we proceed creating revolutionary merchandise and experiences that flip connection into group. Within the equation of Artists + Followers, we’re the plus signal.”
Matt Younger
Bravado oversees artist merchandise, model collaborations, and licensing and in addition handles official merchandise and licensing for premier non-music life-style manufacturers.
The corporate additionally encompasses VIP tour experiences, model licensing partnerships, revolutionary trend and life-style model collaborations and extra.
Bravado has additionally used its scale to create cutting-edge options to provide extra sustainable merchandise gadgets and a groundbreaking upcycling program it launched along with Billie Eilish final 12 months. The primary upcycled merchandise from the initiative are anticipated to be rolled out on excursions this spring.
UMG’s ‘Merchandising and Different’ income within the fourth quarter of 2025 reached €248 million ($288.4m), flat YoY at fixed forex.
Based on UMG, progress in merchandising touring revenues and direct-to-consumer gross sales offset decrease retail gross sales through the quarter.
Merchandising and Different income for the total 12 months ended December 31, 2025 was €811 million ($912 million), flat year-over-year in fixed forex.
Bravado is bound to have a billion {dollars} in annual turnover in its sights for 2026.
