Audio engineer market EngineEars has launched a brand new distribution service, EngineEars Direct, which permits artists to add music on to all main digital service suppliers via its platform.
The function is powered by EMPIRE‘s white label distribution platform, Provide Chain.
The brand new providing marks a major growth for EngineEars, which its founder, a number of Grammy-winning audio engineer Derek “MixedByAli” Ali, says represents the corporate getting into “section two” of its improvement.
In a video introducing the brand new function, EngineEars CEO Derek Ali stated that when he launched the corporate, its “mission was easy: to construct the music business’s first true working system for music creators”.
EngineEars raised $7.5 million in seed funding in February 2024, led by VC agency Drive Capital, with participation from 645 Ventures, in addition to current buyers Slauson & Co. and FLÜS Funding Group (the enterprise arm of SALxCO).
Different buyers within the startup embrace Kendrick Lamar, EMPIRE founder and CEO Ghazi, Alex da Child, Roddy Ricch, Mustard, and extra.
The platform initially targeted on what Ali describes as “section one” – offering audio engineers and studio homeowners with instruments for fast reserving, file sharing, clear funds, and mission administration.
EngineEars positions itself as a complete browser-based platform enabling artists to rent engineers, schedule recording periods, run promotional campaigns by way of SymphonyOS integration, and now deal with music distribution.
EngineEars Direct, accessible via the EngineEars platform, makes use of Provide Chain’s white label expertise to let artists launch music to over 350 streaming platforms whereas retaining 100% of their earnings.
Artists can now “e-book recording periods, get your songs combined and mastered, promote direct to your followers proper in your engineer’s profile, and now distribute limitless releases,” Ali stated within the video.
The brand new distro service contains real-time analytics exhibiting how music performs throughout platforms, instruments to launch promoting campaigns, built-in CRM performance for managing fan relationships, and detailed “artist playbooks” providing step-by-step steering on launch methods.
“That is greater than a product launch. It’s a continuation of our mission to provide music creators the facility, management, and transparency they’ve at all times deserved.”
Derek ‘MixedByAli’ Ali
“Derek and the EngineEars staff have constructed an unbelievable platform for engineers, artists and shoppers to collaborate and promote their music worldwide,” Ghazi Shami advised Billboard. “We’re pleased to supply a strong white label distribution platform in Provide Chain for all creativity to thrive.”
EngineEars enters a aggressive impartial distribution area dominated by the likes of TuneCore, DistroKid, UnitedMasters, and extra, betting that its end-to-end strategy, from reserving studio time to digital distribution, will enchantment to artists looking for a unified workflow inside one platform.
“That is greater than a product launch. It’s a continuation of our mission to provide music creators the facility, management, and transparency they’ve at all times deserved,” Ali stated within the video, including that his staff stays dedicated to “constructing the instruments that make [the] music business extra equitable, linked, and artistic first.”
MixedByAli (aka Derek Ali), is a a number of Grammy-winning audio engineer who has labored with Kendrick Lamar, SZA, Killer Mike, Infantile Gambino, Nipsey Hussle and others.
EngineEars raised its first $1 million in 2021.Music Enterprise Worldwide
