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Gold crosses Rs 1 lakh per 10 gm, dampens festive jewelry demand

by Vegas Valley News
July 23, 2025
in Business
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Gold crosses Rs 1 lakh per 10 gm, dampens festive jewelry demand
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Gold touched the Rs 1 lakh per 10 gm mark on Wednesday dampening the temper amongst jewellers who now worry an additional dent in gross sales forward of the essential festive season. The costs have crossed this threshold after virtually two months.

The yellow steel has gained almost 2% this week — climbing from Rs 98,791 per 10 gm on Monday to Rs 1,00,502 per 10 gm on Wednesday on the retail finish. With a 3% items & companies tax, web client value is now Rs 1,03,507 per 10 gm.

“China is closely shopping for gold. The Central Banks throughout the globe too are shopping for gold. Massive buyers are additionally buying gold. All these components are driving the gold costs,” stated Surendra Mehta, nationwide secretary of the India Bullion & Jewellers Affiliation (IBJA), the apex trade physique.

Costs of gold had final touched Rs 1 lakh per 10 gm on April 22, following the commerce battle between the US and China with the previous saying larger tariffs on China.

Silver too shot as much as Rs 1,15,500 per kg on Wednesday from Rs 1,11,000 per kg on Tuesday, a surge of Rs 4,500 per kg in a single day. The valuable metals are being boosted by decrease greenback index and the US commerce tariff uncertainty supporting safe-haven shopping for, analysts stated.

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The Indian rupee got here underneath stress following NATO’s warning of secondary sanctions on Russian oil imports resulting in an extra improve in gold and silver costs domestically. India imports each the valuable metals and if the rupee comes underneath stress then costs go up robotically.Suvankar Sen, managing director of jewelry chain Senco Gold, stated the worth rise is forcing shoppers to purchase light-weight gold jewelry inside their finances. “Quantity-wise the drop can be 15%. If the worth rise continues, then demand for 18 karat, 14 karat and 9 karat gold jewelry will improve,” he stated.The festive season, which begins subsequent month with Raksha Bandhan and continues until Diwali in October, is among the greatest consumption durations of gold, other than the marriage season in winter.

India’s largest retailer Reliance Retail chief monetary officer Dinesh Taluja instructed analysts final week that the substantial improve in gold costs might have elevated invoice values (for its jewelry enterprise), however the variety of payments have come down. “The enterprise is on regular progress, however clearly there may be an impression on the numerous improve in gold costs. In quantity phrases, the demand for gold has gone down,” he stated.

The IBJA official stated that jewelry gross sales in Raksha Bandhan won’t be good as shoppers aren’t capable of settle for the worth of Rs 1 lakh. Within the gold hub Zaveri Bazaar in Mumbai, footfalls have fallen considerably. “Until the worth settles close to Rs 93,000 – Rs 94,000 per 10 gm, demand won’t see an uptick,” Mehta stated.

Persistently excessive gold costs have suppressed demand, prompting shoppers to defer non-essential purchases and go for extra reasonably priced options equivalent to light-weight, lower-karat, silver or studded jewelry.

Kavita Chacko, analysis head for India at World Gold Council, stated the development of exchanging outdated jewelry to handle prices continued to realize traction as per market studies.

Nonetheless, investment-oriented shopping for might proceed, with a rising choice for gold bars, cash and plain gold chains (seen as quasi-investments), that are favoured for his or her decrease fabrication expenses.

“As per anecdotal studies, demand has been concentrated in lower-grammage cash, notably these weighing lower than 10gm,” Chacko stated.

Tags: crossesdampensdemandfestiveGoldjewellerylakh
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