EXCLUSIVE: Eris Expertise Company is increasing its footprint within the vertical content material universe, with the launch of a specialised division representing expertise within the micro-drama house.
The company formalized the Vertical Division final yr with three devoted brokers and a roster of roughly 75 vertical actors. It’s now including writers, producers, and administrators who specialise in vertical content material (designed for viewing on cell units).
“We’ve been working with actors in verticals for the previous three years, watching the house develop and evolve. We’re watching as an increasing number of huge corporations leap on board. We’ve been carefully following the developments and actually perceive the market,” mentioned company co-founder Tina Randolph Contogenis, who works on the event facet of the division and acts as a bridge to Eris Leisure. “It made sense so as to add different creatives to this Vertical Division.”
The division is led by brokers Anita Vasquez McKorn, Tareena Woods, and Contogenis, who all work within the theatrical house as properly.
The division operates in a different way than conventional theatrical divisions, the company says. Whereas it features as its personal entity, expertise signed to the Vertical Division can benefit from theatrical or business alternatives once they come up. “Our vertical stars are literally working in each conventional and vertical areas,” McKorn defined.
The roster spans three areas: roughly 75 skilled vertical actors; vertical writers who’re actively working with platforms on tasks; and high producers and administrators within the house. “This can be a utterly totally different house, and you need to learn to do that,” Woods mentioned of vertical writing. “It isn’t simple to hit beats each one and a half to 2 minutes.”
Moreover, together with sister firm, Eris Leisure, the company is creating authentic in-house tasks, with a slate of 5 to seven full-length verticals.
“We’re not simply sending our purchasers out for tasks—we’re creating them,” Contogenis mentioned.
The company works carefully with a large community of casting administrators and producers within the house, giving its roster direct entry to high-quality alternatives, the company says.
“From expertise illustration to author growth to manufacturing partnerships, we’re positioned at each stage of the vertical content material ecosystem,” Contogenis mentioned.
Eris Expertise Company is a full-service expertise company representing actors, writers, producers, and administrators throughout conventional and rising media codecs.
