Creators Welcome: Inside Leisure Lab’s Digital Expertise Revolution

Have you ever ever dreamed of working with prime influencers, Hollywood expertise, and main literary voices from coast to coast? On this thrilling interview, Social Way of life Journal spotlights Leisure Lab—a famend expertise and literary administration agency—now sharing unique information: the launch of its new Digital Division, marking a daring enlargement into the digital media house. Meet the powerhouse group, together with co-founder Sean Dubravac, and uncover what’s subsequent for this trailblazing firm behind Leisure Lab and uncover what’s subsequent for this business trailblazing agency. Digital influencer purchasers from across the globe embrace:Cherdleys, Tiffany Chen, Kelsi Davies, Jenna Corridor, Magic Singh, and plenty of extra.

Leisure Lab is worked up to share on this unique interview all the thrilling particulars:

Meghan Forte: What impressed the launch of the Digital Division presently?

Sean Dubravac, Leisure Lab Supervisor: Earlier this yr, I had a sudden spark in regards to the digital/social media discipline…—proper across the identical time a couple of greater influencers unexpectedly reached out, asking us to symbolize them. Coincidentally, this yr is the primary time ever that international digital video advert spend is projected to surpass linear TV advert spend. And in Might of this yr, digital media—particularly streaming providers—surpassed conventional media (broadcast and cable TV) when it comes to U.S. viewership share. So the celebs have aligned, you would say!

Meghan Forte: How does the addition of digital expertise complement your current roster of actors, writers, and administrators?

Sean Dubravac, Leisure Lab Supervisor: A number of of our present actors, writers, and administrators are already notable content material creators/influencers, in order we have been including new digital expertise, we additionally notified our present purchasers that we’re now in a position to help with their digital offers as properly. The addition of illustration providers within the digital world solely strengthens us as an organization, as we’re turning into much more linked, resourceful, and useful to our present and future purchasers.

Moreover, an rising variety of studio and casting executives, in addition to impartial producers, have began assigning extra worth to artists with sturdy social media followings. So with the ability to assist our purchasers strengthen their social media footprint can solely profit their careers.

Meghan Forte: How do you envision bridging conventional expertise with rising digital influencers?

I don’t see conventional and digital media as both/or areas. I imagine that if an artist can do each and is captivated with each, they need to work in each lanes. Identical to we’ve seen the traces between TV and film expertise blur over the previous decade, the identical is occurring between conventional and digital media.

Meghan Forte: What qualities do you search for when signing new digital expertise?

Sean Dubravac, Leisure Lab Supervisor : We have a look at fairly a couple of parameters—beginning with the kind of content material they produce, variety of followers, insights, earlier model partnerships, and so forth. We additionally need to work solely with variety, respectful artists who’re in tune with their creativity and have one thing significant to say.

Meghan Forte: What platforms are you specializing in most proper now—TikTok, YouTube, Instagram—or is it a multi-faceted method?

Sean Dubravac, Leisure Lab Supervisor: The variety of platforms, their reputation, algorithms, and so forth., change on a regular basis, so we cowl all of them and push equally on all fronts. It’s the Wild West out right here, so we’re staying nimble, frequently studying, and including new instruments to our toolbox!

Meghan Forte: How do you assist creators hold the authenticity of their manufacturers as they develop?

Sean Dubravac, Leisure Lab Supervisor: We encourage our creators to say no model partnerships or collaborations that don’t align with their identification or values. In the event that they don’t assume they’ve a lot to contribute to the model or that the requested posts wouldn’t prove properly, then it’s higher to respectfully cross.

Meghan Forte: As a bicoastal expertise and literary administration firm, what makes providers from Leisure Lab distinctive?

Sean Dubravac, Leisure Lab Supervisor: Lots of the social media administration firms and businesses keep solely within the digital lane and provide solely these providers whereas we cowl movie, TV, commercials, print, VO, theatre, literary and digital so we do really feel that we provide “nearly” 360-management providers to our artists. The explanation I say “nearly” is as a result of none of us are that nice at music so we don’t provide music administration presently as a part of our providers. Our administration group can also be the perfect we’ve ever had. It’s composed of educated and good-hearted individuals who care about their purchasers and work laborious for them.

Need to be taught extra in regards to the actuality behind the world of influencers? Influencer Jenna Corridor, represented by Leisure Lab, additionally has this to say to Social Way of life Journal:

“I’m very lucky to have a accomplice who helps to separate the price of residing, in any other case I would wish to continuously chase the posts that achieve probably the most views and subsequently usher in probably the most cash. Due to that I get to take dangers on content material that strays from my ordinary Boy Mother/Rae Dunn/10K BC movies. I’ve the liberty to strive content material I discover humorous however might finally flop. Typically it hits, typically it doesn’t, however I get to take a swing to problem myself both means. I’m fortunate to say so far in my content material creation profession I’ve by no means hit a fork within the highway the place I’ve had to decide on creativity OR enterprise.”

Sean Dubravac, Leisure Lab Supervisor: Many social media administration firms and businesses keep solely within the digital lane and provide solely these providers, whereas we cowl movie, TV, commercials, print, voiceover, theater, literary, and digital—so we really feel that we provide “nearly” 360-management providers to our artists. The explanation I say “nearly” is as a result of none of us are that nice at music, so we don’t provide music administration presently. Our administration group can also be the perfect we’ve ever had. It’s comprised of educated, good-hearted individuals who genuinely care about their purchasers and work laborious for them.

Leisure Lab is acknowledged as being a prime tier bicoastal, expertise and literary administration firm. It’s proud to serve purchasers all all over the world, and serve each the East and West Coast. To be taught extra about content material creators with Leisure Lab take a look at extra info right here. Thanks as properly to Mr. Sean Dubravac on your time and unique interview with Social Way of life Journal!