WestJet and Tim Hortons have introduced a partnership with two components. From November 30, 2026, WestJet flights that serve refreshments will pour a Tim Hortons mix referred to as Flight Roast, and in 2027, WestJet Rewards and Tims Rewards members will be capable to hyperlink their accounts and earn WestJet factors on Tim Hortons purchases.
The espresso has a date. The factors don’t, and there’s no earn price to go along with them but, so for now it is a partnership to notice quite than one to plan round.
Let me stroll via what’s touchdown in November, what the 2027 hyperlink truly guarantees, and why a espresso companion issues extra to WestJet Rewards than it might to Aeroplan.
Flight Roast Lands on November 30
Beginning November 30, WestJet will serve Tim Hortons espresso and tea on flights that already supply in-flight refreshments. That’s the prevailing service with a brand new provider, not a promise of a espresso cart on each flight.
Flight Roast is a customized mix that Tim Hortons developed for WestJet and says is roasted to style finest at 35,000 ft. It’s 100% Arabica, roasted to a full medium, and the tasting notes run to toasted nuts, cocoa, and pink fruit. Whether or not any of that survives an plane galley is one thing we’ll discover out in December.
There’s a small cultural export angle right here too. Anybody flying WestJet into Canada for the primary time might get their introduction to the double-double, two lotions and two sugars, someplace over the Prairies, which is about as Canadian a welcome as an airline can supply with out handing out toques.
Hyperlink Accounts in 2027, Earn on Each Tims Run
The loyalty half arrives subsequent yr. WestJet Rewards and Tims Rewards members will be capable to hyperlink their accounts, and as soon as linked, eligible Tim Hortons purchases earn WestJet factors on prime of the Tims Rewards factors you already gather. Linking additionally unlocks provides and promotions that WestJet says might be unique to linked members.
| What | When | What we all know |
|---|---|---|
| Tim Hortons Flight Roast onboard | November 30, 2026 | A customized mix, with Tim Hortons espresso and tea served on flights that already supply refreshments |
| WestJet Rewards and Tims Rewards account linking | 2027 | WestJet factors on prime of Tims Rewards factors on eligible purchases, plus unique provides. No earn price or date but |
That’s the entire announcement. There’s no earn price, no launch date past 2027, no phrase on whether or not WestJet factors will ever be spendable at Tims, and nothing about elite standing or a linking bonus. WestJet says the main points will come nearer to the rollout, and I wouldn’t learn something into the silence both method.
One factor we are able to already say is that the factors themselves gained’t add as much as a lot. A WestJet level is price about 1 cent towards WestJet flights and trip packages, per our WestJet Rewards information, so even a beneficiant price on a espresso is just a few cents a cup. If this partnership finally ends up mattering, it will likely be due to the provides that include linking, not the bottom earn.
Should you carry an RBC WestJet card, you already earn 1.5 WestJet factors per greenback at Tims at present. The hyperlink would add a second stream of WestJet factors on the identical cup, which is similar double dip Triangle Rewards members picked up this month.
Tim Hortons Is Assembling a Loyalty Ecosystem
That is the second exterior loyalty program Tim Hortons has bolted onto a espresso run in a month. Since September 2, Triangle Rewards members who hyperlink their accounts earn as much as 5% in Canadian Tire Cash at Tim Hortons on prime of Tims Rewards factors, though solely a part of that 5% comes from merely scanning your barcode.
Tim Hortons can also be winding down the Tims Mastercard it launched in 2023, with the cardboard ending on October 1, 2026, which makes the surface partnerships look much less like an add-on and extra just like the technique. With Triangle Rewards dwell and WestJet coming in 2027, Tims Rewards begins to look much less like a espresso punch card and extra like a hub that different applications plug into. Credit score the place it’s due, that’s a better play than most quick-service loyalty schemes handle.
The closest airline precedent is the Aeroplan and Starbucks partnership, which has let members hyperlink accounts and earn Aeroplan factors on Starbucks purchases since April 2022. The mannequin is similar, hyperlink as soon as and earn on each cup, and the lesson from that one is that the per-dollar incomes is modest and the periodic bonus provides are what make linking worthwhile.
So let me plant a flag. I’d anticipate the common earn price on a Tims order to be small and the linked-member promotions to hold the worth, with a linking bonus at launch being the factor price looking forward to. If that’s the way it shakes out, the appropriate transfer is to hyperlink and keep on as standard, to not begin routing espresso runs via Tims for the factors.
WestJet’s 12 months of Partnerships
WestJet has spent 2026 gathering companions. March introduced the cross-loyalty cope with Canadian Tire’s Triangle Rewards, April added incomes and redeeming on Copa Airways and a Petro-Canada tie-up, and September introduced incomes, redeeming, and elite advantages on Sunwing Holidays.
Tim Hortons is the primary on a regular basis food-and-drink companion on that checklist, and it fills an actual hole. WestJet Rewards has at all times had fewer methods to earn away from the airport than Aeroplan, so a companion that almost all Canadians go to weekly issues extra right here than it might for a program with an extended roster of on a regular basis companions.
Conclusion
There’s nothing to do but. Word November 30 in case you have a WestJet flight arising and wish to attempt the espresso, and look forward to the earn price and any launch bonus earlier than deciding how a lot consideration the 2027 hyperlink deserves.
Should you already purchase espresso at Tim Hortons and already gather WestJet factors, linking might be a two-minute job that pays a little bit on each cup. Should you don’t, nothing introduced thus far is a cause to start out.
The espresso is the half WestJet can placed on a tray desk in November. The factors are the half that can determine whether or not this partnership issues.
