[PIAS] relaunches Supply – the Anglo-French label behind Air, Phoenix, and Kings of Comfort

[PIAS] has relaunched Supply, the label that launched data from Air, Phoenix, and Kings of Comfort.

The corporate’s UK and French groups will collectively lead A&R and inventive course on the label, [PIAS] introduced on Thursday (September 10).

The 2 groups will signal and develop artists throughout a number of markets, pooling their native networks and drawing on [PIAS]‘s worldwide infrastructure.

Ifulki, Disgusting Sisters, Epal, and HINA are the relaunched label’s first signings.

The announcement places that joint construction behind a label that has been releasing data since April.

Disgusting Sisters launched the only Weirdo Magnet by Supply on April 17, and adopted it in July with Sorry Mister and the announcement of their debut album.

Pores and skin & Blisters is due on October 30.

Ifulki‘s debut single, One thing Larger, additionally arrived in July.

Supply was based in France in 1995 by Philippe Ascoli and Emmanuel de Buretel, and have become dwelling to Air and Phoenix.

A UK arm adopted, signing Kings of Comfort, Turin Brakes, and Simian.

Supply will function beneath the banner “We Develop Loud,” with a concentrate on inventive freedom, artist id, and neighborhood.

The UK arm launched Kings of Comfort‘s Quiet Is the New Loud in 2001.

“Supply has a unbelievable historical past, however this isn’t about making an attempt to recreate the previous,” mentioned Kenny Gates, Co-Founder and Government Chairman of [PIAS]. “It’s about taking the spirit that made the label particular – discovering distinctive artists, trusting their imaginative and prescient and giving them the time and help to develop – and making use of that to a brand new technology.

“It’s about taking the spirit that made the label particular – discovering distinctive artists, trusting their imaginative and prescient and giving them the time and help to develop – and making use of that to a brand new technology.”

Kenny Gates, [PIAS]

“Breaking new artists internationally has all the time been on the coronary heart of what we do at [PIAS]. Bringing our French and UK groups collectively round Supply offers us one other approach to do this, and these first 4 signings are an awesome indication of the ambition and breadth we wish the label to have.”

Ifulki are a London-based trio – vocalist Queen Kaltoum, bassist and synth participant Charlie, and drummer Ayman – whose music attracts on Gnawa influences, electronics, and dwell instrumentation.

Disgusting Sisters are Jules and Josie, sisters raised between France and the UK who at the moment are primarily based in London and Paris respectively. Their music mixes electro, pop, and rock.

Epal started her profession performing songs by the late French chanteuse Barbara earlier than writing her personal materials, which brings collectively synths, piano, and lure influences.

HINA makes various pop about id and independence, pairing direct lyricism with what [PIAS] describes as “unconventional constructions and preparations.”

[PIAS] says all 4 acts will launch new music by Supply because the label begins its subsequent chapter.

Supply‘s French releases got here out by Virgin France, a part of EMI‘s French operation.

EMI France was among the many belongings Common Music Group was required to divest when European regulators cleared its 2012 buy of EMI Music. It was bundled into Parlophone Label Group, alongside Parlophone itself and EMI‘s working firms in 9 different European markets.

Warner Music Group purchased Parlophone Label Group for GBP £487m in July 2013. UMG retained the Virgin Information label itself.

Air‘s Moon Safari is a Parlophone/Warner Music France launch right now.

[PIAS] says it represents components of the unique Supply catalog.

Turin Brakes‘ The Optimist LP, first launched by the UK arm, was reissued in 2021 by Brighton unbiased Two-Piers.

The Supply catalog is now not in a single place.

[PIAS] is owned by UMG, which accomplished its buyout of the corporate in October 2024, when Supply was already among the many [PIAS] Label Group‘s labels. UMG had acquired a 49% stake in 2022.

Regulators required UMG to surrender Supply‘s French catalog as a situation of the EMI deal. It went to Warner in 2013.

The label identify is now being relaunched by an organization UMG owns.

Edwin Schröter was promoted to CEO of the [PIAS] Label Group in January 2026, with Gates shifting into the newly created Government Chairman function.

The adjustments adopted the merger of Integral Distribution Providers with UMG‘s Virgin Music Group, a mix that [PIAS] mentioned would let it “transfer ahead completely as a music-led, artist-first label group.”

Writing in an MBW op/ed in Could, Gates referred to as on the Official Charts Firm to create a separate chart for catalog albums and biggest hits collections, arguing that new artists are being crowded out of the UK Albums Chart.

[PIAS] was based in Brussels in 1982 by Gates and Michel Lambot.Music Enterprise Worldwide