The social media website X, previously referred to as Twitter, will get to retain the Twitter trademark for the second, because of a partial preliminary injunction in opposition to Operation Bluebird, Inc.’s Twitter.new. However by the identical ruling, Bluebird will get to maintain the birds and tweets. Bluebird responded to this fail whale by saying it will rename its nascent social community from Twitter.now to Tweet.app.
District Choose Colm F. Connolly mentioned in an opinion issued Thursday that as a result of X nonetheless makes use of the phrase “Twitter” in its branding, the corporate would probably prevail if the trademark dispute within the US District Courtroom for the District of Delaware went to closing adjudication.
“X Corp.’s use of the ‘previously referred to as Twitter’ parenthetical in its Apple App Retailer itemizing makes it unlikely that Bluebird will strictly show that X Corp. discontinued its use of the Twitter-formative marks,” Connolly wrote.
In different phrases, X has to this point didn’t dislodge Twitter from the general public consciousness regardless of Musk’s scorched-earth strategy to destroying its social capital. It’s been three years — “Twitter” ought to have been passed by now. Consequently, the corporate remains to be utilizing “Twitter” so we all know what it’s speaking about.
The ruling does enable Bluebird to proceed utilizing “Tweet” and the enduring fowl brand, principally as a result of X didn’t produce convincing proof that it was nonetheless utilizing them and since a whole lot of the proof X supplied — net pages and emails — was undated.
Operation Bluebird introduced plans final yr to flip Musk the fowl by launching Twitter.new in response to what many individuals understand because the decline of the platform within the wake of Musk’s acquisition and subsequent actions, like diluting account verification, ineffectively combating hate speech and extra (or as the brand new blue website says, “burned all of it down”).
In December 2025, X filed go well with in opposition to Bluebird to dam it from utilizing its textual or graphic emblems: “Twitter,” “tweet” and the fowl. Bluebird’s community remains to be in its please-sign-up section.
