Video games firm Playtika Holding Corp. (Nasdaq: PLTK) returned to revenue within the second quarter of 2026, after reporting a loss for the earlier quarter. The Herzliya-based firm reported second quarter income of NIS 731.1 million, 5% greater than within the corresponding quarter of 2025.
Compared with the primary quarter of this yr, nonetheless, income was down 1.8%. Playtika posted a web revenue $48 million, which compares with $33.2 million within the corresponding quarter. For the primary quarter of this yr, Playitka posted a lack of $57.5 million. For the primary half of 2026, the corporate posted a lack of $9.5 million, which compares with a revenue of $63.8 million within the first half of 2025.
The corporate’s revenue on common operations additionally improved. Working revenue within the second quarter of this yr was $134.6 million, up 23% from $109.7 million within the corresponding quarter. Bills totaled $596.5 million, barely up in relation to income.
Playtika’s share worth fell 4.19% yesterday to $3.89. In as we speak’s session to this point, the share worth is down 15.4% at $3.29, giving the corporate a market cap of $1.253 billion.
One in every of Playtika’s major development engines was Disney Solitaire, developed by Israeli video games firm SuperPlay. Income from the sport reached $142.4 million within the second quarter, nearly 4 occasions the determine for the second quarter of 2025. Compared with the primary quarter, income from the product grew by 15.5%.
Playtika stated that SuperPlay, which it acquired in September 2024 for $690 million money, had began to contribute to revenue within the second quarter, after massive funding in advertising Disney Solitaire weighed on the outcomes of the earlier quarter. Within the second quarter Playtika in the reduction of spending on advertising of the sport, however income from it continued to develop.
In contrast, Bingo Blitz, Playtika’s largest generator of income within the quarter, weakened. Income from it totaled $145.1 million, representing a decline of 9.5% compared with the corresponding quarter and of 5.6% compared with the primary quarter. Income from June’s Journey totaled $74.7 million, 8.1% greater than final yr, however 1.7% lower than within the earlier quarter.
Income from direct gross sales to gamers reached $268.9 million, up 63.1% inside a yr. As an alternative of purchases being made by means of the app shops of Apple and Google, Playtika permits gamers to make them by means of its personal platforms and web sites, thereby saving on the commissions it pays to the expertise giants. Compared with the primary quarter, direct gross sales declined by 1.7%.
Alongside the rise in income, nonetheless, consumer numbers continued to fall. The typical day by day variety of lively customers within the second quarter was 8 million, which compares with 8.8 million within the corresponding quarter. The typical variety of day by day paying customers fell by 2.9% to 367,000.
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However, the proportion of customers making purchases from inside video games rose from 4.3% to 4.6% and common day by day income per lively consumer grew from $0.87 to $1.01. In different phrases, Playtika had fewer customers, however managed to derive larger income from every of them.
Playtika reiterated its 2026 steering of $2.75-2.85 billion income and $750-790 million adjusted EBITDA, however added that “based mostly on present traits, together with a extra cautious view of client spending and the deliberate step-down in second-half advertising funding, we presently anticipate full-year outcomes to complete towards the decrease finish of each ranges.”
On the finish of June, Playtika had $438.5 million money, versus long-term debt of $2.37 billion. Within the first half of this yr the corporate made a cost of $350 million in reference to a earlier acquisition. This cost was one of many causes of the autumn in its money stability. “Our second quarter outcomes exhibit what has all the time been on the coronary heart of Playtika, we construct video games that maintain gamers engaged for years, not quarters,” Playtika CEO Robert Antokol stated. “Disney Solitaire grew once more this quarter whilst we decreased our advertising funding and our margins expanded meaningfully. These outcomes replicate the sturdiness of our mannequin and the self-discipline of our execution.”
The expansion of Disney Solitaire strengthens SuperPlay’s standing as Playitka’s major development engine whereas its older video games are weakening. The settlement with SuperPlay included further funds to its founders in accordance with its efficiency. Which means that the extra that SuperPlay succeeds the extra it contributes to Playtika’s income, however it additionally raises the quantities that Palytika has to pay for it.
The discharge of the present financials comes similtaneously Playtika is inspecting choices for the long run with the help of funding financial institution Morgan Stanley. The corporate is reportedly in talks on the sale of SuperPlay to Chinese language video games large Tencent at a valuation of as much as $1.5 billion. In its quarterly report Playitka supplied no new data on this.
Revealed by Globes, Israel enterprise information – en.globes.co.il – on August 6, 2026.
© Copyright of Globes Writer Itonut (1983) Ltd., 2026.
