Apple Music has raised its subscription costs worldwide, in its first improve to the service since 2022.
The brand new pricing is already reside on Apple‘s pricing pages within the US, the UK and Europe, and MBW understands it’s rolling out throughout different markets.
Within the US, the Particular person plan rose to $11.99 per thirty days from $10.99, the Household plan to $19.99 from $16.99 and the Scholar plan to $6.99 from $5.99.
The brand new pricing took impact as we speak (July 17), and marks the primary improve to Apple Music‘s costs since October 2022.
Apple confirmed the worth improve and the rationale behind the change in a press release offered to MBW:
“On account of rising licensing prices, Apple Music is growing its subscription worth starting as we speak,” the corporate mentioned.
You may see the previous pricing and new pricing within the US beneath:
Within the UK, the Particular person plan rose to £11.99 from £10.99 and the Household plan to £19.99 from £16.99.
In Europe, the Particular person plan rose to €11.99 from €10.99, the Household plan to €19.99 from €16.99 and the Scholar plan to €6.99.
“On account of rising licensing prices, Apple Music is growing its subscription worth starting as we speak.”
Apple Music
New subscribers to Apple Music pay the brand new costs instantly, whereas present subscribers are sometimes moved to them at their subsequent billing cycle after being notified by Apple.
Apple Music had held its costs unchanged since October 2022, when it raised the US Particular person plan to $10.99 from $9.99.
Apple Music launched in June 2015 priced at $9.99 per thirty days within the US, and held that worth for seven years earlier than the 2022 improve.
On the time, Apple gave the identical cause, saying the change was “because of a rise in licensing prices” and that “artists and songwriters will earn extra for the streaming of their music.”
Its 2022 spherical additionally raised the costs of Apple TV+ and the Apple One bundle, and was utilized worldwide.
Rival Spotify applied a worth rise within the US and different markets in early 2026, and its Particular person plan now prices $12.99 per thirty days there, up from $11.99.
Spotify‘s February spherical additionally lifted its US Household plan to $21.99 and its Scholar plan to $6.99.
Apple Music‘s new $11.99 US Particular person worth sits $1 beneath Spotify‘s.
The transfer adopted a sample of worldwide worth will increase that Spotify has applied throughout a number of markets over the previous yr, together with the UK, Switzerland and Australia, and varied markets throughout Europe, Latin America, and Asia-Pacific.
The corporate has constantly signaled that common pricing changes would develop into an ongoing strategic precedence because it pursues sustained profitability.
Throughout the firm’s latest Q3 earnings name, Co-Chief Government Officer Alex Norström addressed questions on pricing technique.
“We… noticed regular retention charges following the rollout of our latest worth will increase throughout greater than 150 markets. These outcomes present the ability of the product and the loyalty of our subscribers,” Norström mentioned on the decision.
The key file firms have pushed streaming providers to boost subscription charges, arguing that costs haven’t saved tempo with inflation and stay low in contrast with video providers similar to Netflix.
Business figures have lengthy argued that music streaming is underpriced in contrast with video, a degree underscored final yr when Apple raised the worth of Apple TV+ to $12.99 whereas Apple Music stayed at $10.99.
The worldwide music-subscription market reached 921.6 million subscribers on the finish of 2025, nearing 1 billion, with Spotify the most important service worldwide.Music Enterprise Worldwide
