The information was introduced in the present day (June 1) by UMPG Chairman & CEO Jody Gerson, to whom Kaur studies.
In line with the announcement, based mostly in Singapore, Kaur will oversee the corporate’s operations throughout the continent, “driving sustainable progress, strengthening UMPG’s presence in key markets, and serving to to form a extra linked, inclusive, and forward-looking music ecosystem”.
The press launch added that “Kaur will concentrate on supporting and amplifying the voices of songwriters and artists, making certain they’ve the platforms, partnerships, and protections they should thrive”.
Kaur stated: “I’m grateful to Jody [Gerson] and Marc [Cimino, Chief Operating Officer at UMPG] for the chance to hitch UMPG at such an thrilling time for the corporate and for music throughout Asia. Having labored throughout each music and know-how all through my profession, becoming a member of UMPG appears like a pure and thrilling subsequent chapter as these worlds proceed to come back collectively in new and highly effective methods.
“Asia is at a defining second for the worldwide music ecosystem, and I stay up for working with our groups throughout the area to drive the following section of progress and alternative for songwriters.”
“Asia is at a defining second for the worldwide music ecosystem, and I stay up for working with our groups throughout the area to drive the following section of progress and alternative for songwriters.”
Sunita Kaur
In asserting the appointment of Kaur, Jody Gerson stated: “Asia represents one of the thrilling and vital areas for the way forward for music publishing, and I’m thrilled that an govt of Sunita’s expertise and depth is becoming a member of UMPG to guide our continued progress within the area.”
“She has a deep understanding of the evolving digital panorama and the alternatives it creates for songwriters, and her management and relationships throughout the area will likely be invaluable as we proceed supporting and championing the following technology of songwriters.”
Jody Gerson
Added Gerson: “She has a deep understanding of the evolving digital panorama and the alternatives it creates for songwriters, and her management and relationships throughout the area will likely be invaluable as we proceed supporting and championing the following technology of songwriters.”
Cimino stated: “Sunita brings to the corporate an distinctive mixture of strategic perception, operational expertise and deep relationships throughout the area.
“Her expertise working throughout each music and know-how provides her a useful perspective on how our enterprise is evolving, and she or he is exceptionally nicely positioned to guide this subsequent section of our work throughout Asia. I’m proud to welcome her to the UMPG management workforce.”
“Her expertise working throughout each music and know-how provides her a useful perspective on how our enterprise is evolving, and she or he is exceptionally nicely positioned to guide this subsequent section of our work throughout Asia. I’m proud to welcome her to the UMPG management workforce.”
Marc Cimino
Kaur, in line with UMPG, “is a extremely regarded govt with deep expertise throughout the music, digital media, and know-how sectors, having performed key roles within the progress of main international platforms and within the enlargement of music streaming and creator ecosystems throughout Asia”.
Over the previous three years, alongside her function as Govt-in-Residence at Singapore Administration College, Kaur has been actively consulting throughout the music business on a spread of strategic initiatives for music platforms, labels and enterprise capital corporations.
She served as Senior Vice President, Asia Pacific on the international live-streaming platform Twitch from 2020 by 2023. In that function, Kaur led the area’s profit-and-loss operations and drove progress throughout strategic content material partnerships, enterprise growth, and advertising and marketing initiatives.
Earlier in her profession, Kaur spent practically seven years at Spotify in a variety of senior govt roles, together with Vice President, Income, Asia Pacific from 2017 by 2019, the place she oversaw the corporate’s regional income technique and business partnerships.
Previous to that, she served as Managing Director, Southeast Asia from 2013 by 2017, serving to information Spotify’s early enlargement and market launches throughout the area.
Earlier than becoming a member of Spotify, Kaur held management roles together with Director, Asia at Fb from 2011 by 2013, Affiliate Director, Singapore & Worldwide Accounts at Microsoft from 2009 by 2011, and Promoting Director, Asia Pacific & Center East at Forbes from 2006 by 2009, following earlier roles with Singapore Press Holdings and Time Inc., the place she started constructing her profession throughout media, promoting, and digital platforms within the Asia Pacific area.Music Enterprise Worldwide