The Orchard has acquired OniMusic, a Brazil-headquartered Christian music label, distributor, and “digital intelligence” firm, house to greater than 120 artists.
In keeping with a press launch from The Orchard, the transaction “marks a landmark enlargement into the Latin American gospel market,” which it stated is “one in every of the fastest-growing segments in the world music business”.
OniMusic was based in September 2004 by Nelson and Christie Tristão in Belo Horizonte, Minas Gerais.
The corporate says it started as an unbiased distribution operation serving convention ministries earlier than increasing right into a “full-service” know-how and music platform.
OniMusic’s roster spans worship, modern Christian, and gospel genres and contains Gabriela Rocha, Ana Paula Valadão & Diante do Trono, Nívea Soares, Rodolfo Abrantes, Isaías Saad, Morada, Cassiane, Gabriel Guedes, Central 3, Gabi Sampaio, Courageous, Coletivo Candiero, and Jesus Copy Music, amongst others.
The corporate additionally administers greater than 250,000 musical works by means of its publishing division, in accordance with the press launch.
Commenting on the deal, Sylvia Medeiros, SVP of The Orchard Brazil, stated: “For years, I’ve adopted OniMusic’s work with nice admiration. Over the previous 20 years, Nelson has constructed a staff, a physique of experience, and an impeccable repute.
“His competence and vocation have merged to create a enterprise with each goal and unimaginable outcomes. The Orchard will present OniMusic with all of the infrastructure it must develop even additional.”
“For years, I’ve adopted OniMusic’s work with nice admiration. Over the previous 20 years, Nelson has constructed a staff, a physique of experience, and an impeccable repute.”
Sylvia Medeiros, The Orchard Brazil
Nelson Tristão added: “All the pieces we’ve constructed over greater than 20 years has at all times been centered on the artist, with relationships grounded in belief, friendship, and respect for everybody’s calling — values which have at all times been, and proceed to be, the inspiration of every part we do.
“This new partnership with The Orchard permits us to remain true to that id whereas additionally taking an essential step ahead in our progress, opening new alternatives in Brazil and internationally that may straight profit our roster.”
“This new partnership with The Orchard permits us to remain true to that id whereas additionally taking an essential step ahead in our progress, opening new alternatives in Brazil and internationally that may straight profit our roster.”
Nelson Tristão, OniMusic
The Orchard says the acquisition positions it at what it calls “the epicenter” of Brazil’s gospel music market, a style that, the corporate famous, noticed common annual listener progress of 44% on Spotify between 2015 and 2020 and “now accounts for roughly 20% of the nation’s whole music income.” (The 44% listener progress determine was initially revealed by Spotify in an April 2020 report on Brazilian gospel’s rise on the platform.)
Brazil is at the moment the world’s eighth-largest recorded music market, in accordance with IFPI information revealed in March 2026.
The nation’s recorded music commerce revenues grew 14.1% YoY to USD $708 million in 2025, with streaming accounting for the overwhelming majority of the area’s income.
That 20% determine cited by The Orchard would suggest a Brazilian gospel market value roughly $142 million at commerce worth primarily based on IFPI’s $708 million whole for Brazil in 2025.
The deal extends The Orchard’s current presence in Brazil. Elsewhere out there, father or mother firm Sony Music accomplished its acquisition of Som Livre, then Brazil’s largest home report label, for roughly $255 million in 2022.
The Orchard, led by CEO Brad Navin, operates in additional than 50 cities worldwide and companies over 26,000 unbiased labels.
The OniMusic acquisition follows a interval of enlargement for The Orchard. In February 2026, the corporate struck a worldwide distribution deal with Avex Music Group, the worldwide music division of Japanese leisure big Avex.
Sony Music’s broader curiosity within the faith-based music sector was additionally underlined in November 2025, when Sony Music Publishing signed a worldwide deal with Nashville-based Christian label By Design.Music Enterprise Worldwide
