Main Wave Music says it has made a “strategic funding” in POPS Music, a distinguished music firm primarily based in Vietnam.
POPS claims to be “dwelling to the biggest catalog of Vietnamese and Indonesian music”.
Below the phrases of the deal, Main Wave mentioned it is going to “make investments capital within the firm and supply further assets for additional Southeast Asian catalog investments to speed up its IP progress within the area”.
A press launch saying the deal on Thursday (March 26) famous that POPS is “dwelling to an enormous catalog of Vietnamese and regional repertoire” and has constructed “one of many area’s most influential music landscapes” over the previous twenty years.
Vietnam-headquartered POPS Music was fashioned as a division of digital media and leisure community POPS Okay.Okay.
The corporate, which has further workplaces and operations in Japan, Singapore, Thailand, and Indonesia, says that it manages a portfolio of greater than 45,000 recordings.
POPS says it has greater than 15 million month-to-month energetic customers throughout its music channels. It additionally says it has “850 million subscribers throughout all digital platforms, and practically 67 million month-to-month energetic customers throughout owned channels”.
“we’re constructing a two-way bridge for international stardom.”
Esther Nguyen, POPS MUSIC
Esther Nguyen, POPS CEO, describes the partnership with Main Wave as “a transformative milestone within the evolution of the Southeast Asian music financial system.”
“By aligning POPS Music’s unequalled digital footprint and regional experience with Main Wave’s world-class catalog and legendary inventive assets, we’re constructing a two-way bridge for international stardom,” mentioned Nguyen.
“We’re thrilled to accomplice with POPS Music and Esther Nguyen.”
Agnes Kacicki, PRIMARY WAVE
Agnes Kacicki, Main Wave’s Head of Company Improvement, added: “We’re thrilled to accomplice with POPS Music and Esther Nguyen.
“Their deep understanding of the Southeast Asian market and robust native relationships make them a really perfect accomplice as we proceed to develop our catalog investments globally.”
Larry Mestel’s Main Wave has constructed a formidable portfolio of iconic catalog stakes over the previous decade, spanning rights within the music of Prince, Whitney Houston, Bob Marley, Stevie Nicks, James Brown, Infamous B.I.G. and, most just lately, Britney Spears.
The corporate, based by Mestel in 2006, noticed its shopping for energy supercharged in 2022 by a $2 billion partnership with Brookfield Asset Administration to fund music rights acquisitions.
Simply days in the past (on Monday, March 23), the corporate confirmed a definitive settlement to accumulate Kobalt, which it described as “one of many world’s premier unbiased music publishing and expertise platforms.” The transaction consists of an funding from Brookfield, a strategic accomplice to Main Wave.
Elsewhere in Vietnam, different current buyers out there embody Sony Music, which purchased a 49% stake in 1Label JSC, the music manufacturing and artist administration unit of home media big YeaH1 Group.
Following the deal, Sony Music and YeaH1 Group launched a three way partnership known as SYE Holdings, which debuted a brand new boy group known as UPRIZE.Music Enterprise Worldwide
