Music expertise firm AudioSalad has appointed Björn Sandber as its first Head of Industrial Advertising.
Within the newly created position, Sandberg will lead AudioSalad’s artist and label advertising to offer shoppers with companies and instruments for viewers growth and streaming technique. Sandberg, primarily based in London, will report on to CEO Iain Catling.
Sandberg joins AudioSalad from Domino Information, the place he served as Head of Streaming. In that position, he led world business advertising technique throughout the label’s roster, engaged on campaigns for acts together with Arctic Monkeys, Franz Ferdinand and Moist Leg.
Previous to Domino, Sandberg held senior roles at FUGA in addition to impartial labels Marathon Artists and Thrill Jockey Information. His profession started in Glasgow, the place he labored as an A&R scout and artist supervisor. He’s additionally an alumnus of Electrical Honey, the student-run label at Stow School, which launched acts corresponding to Biffy Clyro, Snow Patrol, and Belle & Sebastian.
“Björn’s expertise and deep understanding of economic advertising in at this time’s advanced market make him an incredible addition to our crew.”
Iain Catling, AudioSalad
Catling mentioned: “Björn’s expertise and deep understanding of economic advertising in at this time’s advanced market make him an incredible addition to our crew. His experience additional strengthens our distribution capabilities as we proceed constructing best-in-class companies for artists, creators, and labels.”
Commenting on his appointment, Sandberg mentioned: “I’m thrilled to affix AudioSalad at such an thrilling time. All through my profession, I’ve targeted on creating campaigns that put artists’ voices and values entrance and middle. I consider artists are the true drivers of their creativity, and our position is to assist deliver their concepts to life and most significantly, again them each step of the way in which.”
“From the second I met Iain, Tom [Deakin, Head of EMEA], and Patrick [Ferrell, Head of Business Development], it was clear that AudioSalad shared my ardour for empowering impartial artists and labels to comprehend their imaginative and prescient. I’m excited to be a part of the following chapter in AudioSalad’s evolution and to assist form its future.”
“I consider artists are the true drivers of their creativity, and our position is to assist deliver their concepts to life and most significantly, again them each step of the way in which.”
Iain Catling, AudioSalad
AudioSalad, headquartered in New York with workplaces in Los Angeles, London and Tokyo, offers content material administration, analytics, supply, and distribution companies for artists, labels, rightsholders, and distributors. Its shopper roster consists of ATO Information, Exceleration Music, Basis Media, Mad First rate, Mushroom Group, NBCUniversal, Redeye, Secretly Distribution, Sparta (300 Leisure), Stones Throw, and extra.
The corporate was acquired by Nashville-headquartered music licensing/assortment society SESAC Music Group in 2023. Since then, AudioSalad has continued to function as a standalone enterprise inside SESAC, putting a wave of offers.
Three months following the acquisition, AudioSalad partnered with Redeye Worldwide, a North Carolina-based distribution and music companies firm. That very same 12 months, it teamed up with Tokyo-headquartered rights administration and distribution firm NexTone Company.
In 2025, AudioSalad partnered with Japanese music expertise agency RecoChoku, giving it entry to the latter’s native companions and distribution community in Japan.
Music Enterprise Worldwide
