Girls’s hygiene and wellness model Pee Secure has raised about $32 million (almost Rs 290 crore) in a Sequence C funding spherical led by world healthcare funding agency OrbiMed. The spherical contains a mixture of contemporary capital and secondary share purchases from early buyers, strengthening the corporate’s steadiness sheet because it prepares for its subsequent part of enlargement.
Based by Vikas Bagaria and Rithish Kumar, Pee Secure has constructed a uncommon profile in India’s client startup ecosystem — scaling quickly whereas remaining worthwhile. The corporate has crossed an annualised web income run price of over ₹150 crore and in the present day holds a management place in rest room hygiene and female hygiene, with a rising footprint in private care and wellness. Its merchandise now attain thousands and thousands of ladies throughout India and worldwide markets.
The newly raised capital will probably be channelled into increasing the model’s offline retail presence, stepping up brand-led advertising and accelerating development throughout fast commerce and main on-line marketplaces. The corporate plans to deepen its attain in tier 2 and tier 3 cities, the place demand for trusted girls’s well being merchandise is rising steadily.
“Pee Secure was based to handle a deeply underserved girls’s well being class and problem long-standing taboos,” stated Vikas Bagaria, Founding father of Pee Secure. “Partnering with OrbiMed, who share our conviction within the client healthcare alternative, marks an necessary step in Pee Secure’s subsequent part.”
Co-founder Rithish Kumar stated the funding would assist construct a stronger omnichannel development engine. “This funding permits us to considerably deepen our offline distribution whereas additionally accelerating momentum throughout fast commerce and e-commerce, permitting us to achieve extra shoppers at scale,” he stated.
As a part of the transaction, OrbiMed’s Dr. Sunny Sharma and Sumona Chakraborty will be part of Pee Secure’s board. Dr. Sharma, Senior Managing Director at OrbiMed Asia, stated the agency was impressed by the model’s client loyalty and its potential to scale throughout giant healthcare classes.
Based in 2017, Pee Secure in the present day operates throughout rest room hygiene, female and intimate care, grooming and wellness. The model has an omnichannel presence in additional than 50,000 shops throughout over 100 cities, together with sturdy visibility on main e-commerce and quick-commerce platforms, and exports to 23 worldwide markets.
With OrbiMed’s backing, Pee Secure is now positioning itself to speed up world enlargement and cement its standing as one in all India’s most trusted client healthcare manufacturers.
