All the time seeking to break film advertising guidelines, Disney determined to drop two summer season 2026 trailers yesterday – twentieth Century Studios’ Satan Wears Prada 2 and Pixar’s Toy Story 5 — every posting huge reaches of their first 24 hours.
Regarding the Meryl Streep, Anne Hathaway, Emily Blunt and Stanley Tucci reteam, Satan Wears Prada 2, that posted 185M in its first day, making it the second most seen trailer YTD behind Improbable 4: First Household which clocked 202M views in its first 24 hours after dropping.
Satan Wears Prada 2 additionally turned the most-viewed trailer year-to-date on Instagram with 79M views and drew 60M views on TikTok.
Sentiment we’re instructed is exceedingly optimistic given the return to the places of work of Runway, and the trailer hitting the precise notes unveiling simply sufficient to maintain followers wanting extra. David Frankel returns to direct. The film tees off the summer season field workplace on Could 1 subsequent 12 months.
In the meantime, Toy Story 5, which opens within the conventional Pixar stomping floor of Father’s Day weekend, June, 19-21, 2026; generated 142M views within the first 24 hours of its trailer drop, touchdown it above first content material drops for different animated movies together with Despicable Me 4 ($75M opening), Kung Fu Panda 4 ($57.9M opening), and The Tremendous Mario Bros Galaxy Film ($146.3M 3-day)
From a views perspective, Instagram drove essentially the most at 47M adopted by TikTok at 37M.
As well as, the launch sparked over 142k social mentions throughout all platforms, within the higher tier of our comps, with the movie and associated characters rising to #2 and #3 on Twitter/X’s search charts.
Dialog was optimistic and centered on the beneath key themes: Pleasure for Toy Story’s return to theaters, praising it as one in every of their favourite Disney franchises to this point. Curiosity in Toy Story 5’s “toys vs tech” idea, discovering it well timed and related to youngsters’ actuality right this moment.
Toy Story 4 owns the home opening document within the Pixar franchise with $120.9M. Thus far, the Toy Story collection counts over $3 billion on the international field workplace.
