Then: Jimmy Donaldson gained recognition on YouTube for his grandiose video concepts and excessive manufacturing worth that always featured a financial/philanthropic element. He first went viral along with his video “I Counted To 100,000.”
Now: Donaldson has essentially the most subscribed to channel on YouTube and, as of 2025, has a web price of $1 billion. Alongside his YouTube channel, Donaldson can be the founding father of MrBeast Burger (a quick meals ghost kitchen), Feastables (a chocolate/snack model), and Lunchly (a Lunchable competitor co-owned by Donaldson, Logan Paul, and Olajide “KSI” Olatunji), in addition to a number of different philanthropic foundations and ventures. He is additionally the creator and host of Beast Video games, a Squid Recreation-like recreation present on Prime Video.
