Spotify mentioned its artist growth program RADAR has supported over 1,000 artists throughout greater than 180 markets since its launch in 2020.
The streaming big mentioned this system has generated substantial engagement metrics, with RADAR artists accumulating greater than 338 billion streams collectively, whereas sparking greater than 6.5 billion tune discoveries on the platform.
RADAR artists’ tracks have additionally been added to Spotify editorial playlists 1.5 million occasions and appeared on 1.1 billion user-created playlists worldwide.
Spotify launched RADAR in 2020 “to establish, nurture, and amplify the following era of worldwide music expertise.” On the time, the corporate mentioned by means of RADAR, Spotify will probably be “deepening [its] dedication to rising artists in any respect levels of their growth and strengthening their connection to audiences.”
5 years since, a number of RADAR alumni have achieved breakthroughs together with Peso Pluma, who joined this system in Might 2023. On the time, he held the No. 4 spot on Spotify’s High Artists globally, helped by his hit tune with Eslabon Armado, Ella Baila Sola. In only a month of becoming a member of RADAR, Peso Pluma’s month-to-month listeners elevated 55%,
Ok-pop woman group aespa, whoi joined RADAR Korea in November 2020, noticed their month-to-month listeners surge 1,433% in 30 days, with export streams rising 2,389%. The group now has over 10 million month-to-month listeners.
“Being a RADAR artist introduced us to so many new audiences. We’ve been in a position to go to America, go abroad, and seeing our faces on playlist covers is loopy—actually unbelievable.”
Teen Jesus and the Jean Teasers, Australian Rock Band
Elsewhere, British indie-pop artist Rachel Chinouriri noticed her streams enhance 155% throughout her first yr in RADAR UK & Eire. Her month-to-month listeners grew to 4.3 million from 1.4 million throughout the identical interval. She then obtained two BRIT Award nominations and bought out venues in New York and Los Angeles.
Australian rock band Teen Jesus and the Jean Teasers, who went from Recent Finds to GLOW to RADAR artists, witnessed a 224% enhance in month-to-month listeners and 54% follower progress six months after becoming a member of RADAR. The band received an ARIA Award for Breakthrough Artist and secured opening slots for Pearl Jam excursions in Australia and the US.
The band mentioned: “Being a RADAR artist introduced us to so many new audiences. We’ve been in a position to go to America, go abroad, and seeing our faces on playlist covers is loopy—actually unbelievable.”
Commenting on RADAR’s success, Sulinna Ong, Spotify’s World Head of Editorial, mentioned: “Hitting this milestone in simply 5 years reveals that the urge for food for discovery is common. Listeners in every single place wish to be a part of an artist’s journey from the bottom up, and RADAR has grow to be the bridge between that curiosity and actual alternative.”
“RADAR is about growth, being there on the fragile second when early buzz can tip into one thing larger. That’s what makes discovery thrilling, not simply discovering expertise, however serving to it develop.”
“Hitting this milestone in simply 5 years reveals that the urge for food for discovery is universa… RADAR is about growth, being there on the fragile second when early buzz can tip into one thing larger.”
Sulinna Ong, Spotify
This system expanded past performing artists, launching RADAR Songwriters throughout 12 markets in April 2022 together with the Nordics, Italy, Mexico, Canada, the US, the UK, Germany and Nigeria. Two months later, RADAR once more expanded to help podcasters within the US, Australia, Sweden, France, Italy, Spain, Brazil, and Mexico.
RADAR Songwriters has since supported skills like Ines Dunn, Alessandro La Cava, Mbryo, and Invoice Maybury, in addition to LA-based songwriter and producer uv killin em, who has co-written and produced hits for artists together with Drake and Sleepy Hallow.
The High 25 most-streamed RADAR artists embody Peso Pluma, Zach Bryan, Quevedo, Central Cee and The Child LAROI.
Different notable alumni from RADAR are American singer songwriter Gigi Perez (2025), Filipino pop rock band Cup of Joe (2024), Australian pop duo Royel Otis (2023), British singer-songwriter Cat Burns (2022), Filipino woman group BINI (2022), American rapper Flo Milli (2021), and Japanese singer-songwriter and pianist Fujii Kaze (2020).
The 1,000-artist milestone arrives as music streaming platforms face rising competitors for market share and artist loyalty. Within the second quarter of 2025, Spotify’s complete variety of month-to-month lively customers, which mixes paying customers and ad-supported customers, grew 11% YoY to 696 million, whereas its Premium subscriber base rose by 8 million from Q1 2025 to 276 million in Q2 2025.
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