10-month collaborative process included key constituent listening tour, which resulted in department’s guiding principles moving forward


LAS VEGAS (UNLVRebels.com) – UNLV Athletics announced Monday its new mission statement, core values and top priorities that will guide its actions moving forward.

The process of developing the key principles began with individual staff SWOT analysis last fall, and would later include face to face meetings regarding top priorities with UNLV students, faculty and staff, season and single-game ticket holders, Rebel Athletic Fund members, university alumni, members of the Intercollegiate Athletic Council and the Student-Athlete Advisory Committee, current and former student-athletes, Rebel coaches, and staff members of the athletics department.

The new mission statement: Graduate Leaders, Win Championships, Excel In All That We Do.

The five core values: integrity, service, excellence, accountability, innovation.

“We spent a lot of time and effort as a group on the process,” Director of Athletics Desiree Reed-Francois said. “It was very important to identify our principles, which will shape our culture and clarify the identity of our athletics department. We want our mission and core values to be exemplified by our staff, coaches and student-athletes, and be the foundation of every decision that we make.”

Following the establishment of the mission statement and core values, a community listening tour commenced in January with the goal of developing the department’s top priorities. Reed-Francois and her executive staff formed a Priority Planning Listening Tour Committee to solicit and receive input from various segments of the UNLV community.

Based on feedback and internal discussion, UNLV Athletics’ Top Five Priorities:

1. Provide a First-Class Holistic Student-Athlete Experience.

2. Win with Integrity and Class.

3. Build a Model Business Operation that is Fiscally and Operationally Transparent, while Creatively and Actively Generating Resources.

4. Provide the Best Fan Experience in the Mountain West Conference and Tell our Unique UNLV Story.

5. Provide Value to the University, Las Vegas Community, and the State of Nevada.

“Listening has been one of our most valuable tools,” said Reed-Francois. “I would like to thank everyone who took part in the processes that resulted in guiding our way to graduating leaders, winning championships and displaying excellence in all that we do at UNLV Athletics. Everything we do should reflect our mission, core values and top priorities.”

The Priority Planning Listening Tour Committee was comprised of (in alphabetical order): Marcus Bowman (senior associate athletics director, chief financial officer), Megan Caligiuri (associate athletics director, content creation & fan engagement), Michelle Edwards (associate athletics director, business services), Kris Giese (director of athletic ticketing operations), John Gladchuk (senior associate athletics director, external affairs), Andy Grossman (associate athletics director, communications), Erick Harper (senior associate athletics director, development), Mike Newcomb (executive director of the Thomas & Mack Center, Sam Boyd Stadium), Jackie Perez (special assistant to the athletics director), Erica Piurkowski (assistant athletics director, compliance), Mallory Poole (director of student-athlete leadership & career development), Becky Pugh (associate athletics director, student-athlete academic services), Reed-Francois, Stefany Valentino (assistant director of compliance), David Wedley (director of student-athlete academic services) and Brian Williams (director of multimedia).